NEW YORK, NY / ACCESS Newswire / August 15, 2025 / The recent conclusion of the UN plastics treaty talks revealed both the promise and the challenge of global environmental diplomacy. For nearly two weeks, environmental leaders, scientific experts, advocacy groups, and industry representatives from over 100 countries came together with a shared vision: protect oceans, rivers, and landscapes while making the most of the resources we have.
The collaboration was genuine, the ambition high, and the range of ideas-from production caps, to breakthrough materials, to circular-economy business models-was inspiring. But despite the effort, the talks ended with little movement by any side, with PBS calling the outcome “deadlocked.” The will to act is there; the pathway to action remains elusive.
From Deadlock to Deliverables
SMX (Security Matters) (NASDAQ:SMX) is poised to break this stalemate-offering a solution that can leave every stakeholder, regulator, environmentalist, and investor grinning with genuine “mission accomplished” satisfaction. Its molecular-level marking technology embeds a permanent, invisible identity directly into materials at the point of manufacture, creating a secure digital passport and digital twin that record each item’s origin, composition, and complete life cycle. By making this information accessible at every stage of a product’s journey, SMX delivers unmatched transparency while putting material efficiency at the very heart of every decision.
With this capability, materials carry their history from creation to recovery, ensuring that every step is visible, trusted, and verifiable. This continuity creates an unmatched ability to optimize the use of resources, extend product life, and recover maximum value at the end of use. For the global community seeking to honor the intent of the treaty, SMX offers a practical, ready-now solution that builds on-and strengthens-the progress already made. And, best of all, it can benefit everyone in the supply chain loop through a level of unprecedented material efficiency that makes validated circularity a certainty.
In practice, this means recycling targets can evolve from goals on paper into verified milestones celebrated by all stakeholders. Brands can provide customers with independent proof of recycled content, reinforcing trust and enhancing value. NGOs and auditors can work from a neutral, shared source of truth, while regulators can measure, validate, and reward compliance with full confidence.
Because SMX integrates seamlessly across industries and materials-from plastics to textiles to metals-it creates a universal standard that any sector can adopt without compromising its unique priorities. The result is a single, verified dataset that allows progress to be measured, recognized, and replicated worldwide, making material efficiency a unifying principle in the global economy.
Uniting Environmental Goals With Economic Opportunity
The transparency SMX provides is only part of the story. Its platform also opens new pathways for economic growth. Through the SMX Plastic Cycle Token (PCT), verified proof of recycled content becomes a tangible, tradable asset. This allows companies to align environmental performance with financial benefit, transforming material efficiency from a sustainability objective into a measurable competitive advantage.
For countries embracing market-based approaches, it offers a dynamic and scalable way to encourage circularity. For those setting ambitious environmental targets, it ensures every achievement is backed by trusted, verifiable data. In every case, all stakeholders benefit: environmental groups see measurable progress, industry gains recognition for leadership, governments access reliable tools for implementation, and the planet benefits from reduced waste and smarter resource use.
The treaty talks may have ended in deadlock, but the vision they set forth remains undeniable. The framework exists, the urgency is clear, and the moment to act is now. Debate has run its course-what’s needed is a solution that works. SMX has one, and it can deploy it today
Sources & References:
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The Guardian: Countries urged to ‘hold the line’ in Geneva plastics treaty negotiations / August 14, 2025
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.
EMAIL: info@securitymattersltd.com
SOURCE: SMX (Security Matters)
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