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  • Tradable Bits Announces Multi-Year Partnership with Liga MX Club Querétaro F.C. Collaboration to Deliver Innovative, Fan-Centric Experiences

    Tradable Bits Announces Multi-Year Partnership with Liga MX Club Querétaro F.C. Collaboration to Deliver Innovative, Fan-Centric Experiences

    MEXICO CITY, MX / ACCESS Newswire / September 19, 2025 / Tradable Bits, the global leader in fan data technology, today announced a multi-year partnership with Mexican soccer club Querétaro F.C. The agreement marks a significant step toward modernizing the club’s fan engagement under its new ownership, Innovatio Capital.

    Through this partnership, Tradable Bits will provide Querétaro F.C. with advanced tools to acquire, analyze, and activate fan data-enabling the club to deliver personalized experiences and strengthen its relationships with both supporters and sponsors. By integrating with Querétaro’s ticketing, marketing, and in-venue systems, Tradable Bits’ technology will help optimize the club’s commercial growth and elevate the Gallos Blancos fan experience.

    “This partnership reflects our commitment to transforming every aspect of Querétaro F.C. with a future-focused approach,” said Pepe Escamilla, Chief Business Officer of Querétaro F.C. “Together with Tradable Bits, we are building a modern, innovative club that celebrates our local identity while introducing fans and partners to cutting-edge, global-standard experiences. This is a turning point for Gallos Blancos, one that leverages technology to drive passion, connection, and growth.”

    “We are excited to partner with Querétaro F.C. at such a pivotal moment in the club’s history,” said Darshan Kaler, Founder and CEO of Tradable Bits. “We share the vision with the club’s leadership that data and technology can transform live sports, and this collaboration will take Gallos Blancos fans to a new level of connection and innovation.”

    “Partnering with Tradable Bits is the right step towards understanding our fans through valuable information that will then allow us to make accurate commercial decisions on current and new outlets. Looking forward to maximizing the platform and working with their team.” Jaime Caro Del Castillo Commercial Vice President of Querétaro F.C.

    About Tradable Bits

    Tradable Bits is a leading provider of cutting-edge fan engagement, data analytics, and marketing solutions to the global sports, music, and entertainment industries. Tradable Bits’ proprietary fan engagement platform and CRM leverages zero-party data, artificial intelligence, and machine learning so promoters, sports leagues and teams, and live event organisations can market more effectively, generate revenue, and foster brand loyalty. Tradable Bits’ technology is built exclusively in-house by award-winning engineers and mathematicians working alongside veteran sports and entertainment executives to meet the unique needs of live audience organisations. More than 100 leading organisations rely on Tradable Bits including sports partners in the AFL, NBA, NFL, NRL, NHL, MLB and MLS, and entertainment partners AEG Presents’ GoldenVoice, BMG, Live Nation Canada, Front Gate Tickets, Country Music Association, Danny Wimmer Presents, Life is Beautiful, and Outside Lands. Tradable Bits is headquartered in Vancouver, Canada, and has offices in North America, Australia, and Europe. More information is available at www.tradablebits.com.

    Media Contact

    Julie Mathis Julie@thecrooksgroup.com

    SOURCE: Tradable Bits

    View the original press release on ACCESS Newswire

  • Harold Clarke on the Shift From Trophy Properties to Generational Holdings

    Harold Clarke on the Shift From Trophy Properties to Generational Holdings

    HONOLULU, HI / ACCESS Newswire / September 17, 2025 / Harold Clarke isn’t a traditional realtor. As CEO of MegaCapital Hawaii Corp.-a private real estate office specializing in discreet acquisitions and long-term holdings in Hawai‘i-he works with ultra-high-net-worth families seeking privacy, permanence, and legacy. But Clarke’s philosophy around real estate was shaped decades ago, far from the islands.

    Photo Courtesy of: MegaCapital Hawaii Corp.

    In the 1980s, when Clarke was growing up in Peru, real estate was viewed through the lens of legacy. “Where I came from, homes weren’t trophies in the superficial sense,” he explains. “They were generational estates-deeply considered, quietly held, and built to last. The scale and intentionality of those properties shaped how I think about permanence today.”

    Today, Clarke is one of the most discreet and influential figures in Hawai‘i’s luxury real estate market. His clientele consists almost exclusively of ultra-high-net-worth individuals who buy not from public listings, but from whispered conversations and private dossiers, often without a property ever touching the open market. He does not advertise. His clients do not scroll.

    For decades, the prevailing myth around wealth and real estate in America, especially in places like Hawai‘i, the Hamptons, and Malibu, has been centered on the trophy: the gated estate, the panoramic pool, the beachside architectural marvel featured in glossy spreads and watched from behind velvet ropes.

    That era, Clarke argues, is quietly closing. What’s replacing it isn’t louder. It’s quieter. More intentional. And far more permanent.

    A Shift in Function, Not Just Form

    “Real estate is no longer about display. It’s about insulation.” That’s how Clarke frames what he’s seeing, and facilitating, every day. Over the last five years, a noticeable shift has taken hold among the wealthiest families: the move away from high-visibility, high-vanity purchases toward holdings that are invisible by design.

    Data from private wealth consultancies supports this. More than 70% of family offices surveyed in 2024 said they are now prioritizing real estate as an intergenerational asset over short-term appreciation. In the U.S., luxury properties are increasingly being acquired by trusts rather than individuals – structures structured not for liquidity but for permanence.

    These transactions are rarely publicized. They occur in legal offices, not online portals. The buyers aren’t chasing acclaim. They’re protecting bloodlines.

    Clarke’s firm, MegaCapital Hawaii Corp, manages both public and private real estate platforms – Luxury Big Island and Private Listings. The distinction isn’t about price point. It’s about intention. Trophy properties are often sold for the reaction they create. Generational holdings are secured for the silence they offer.

    “When someone asks me to find them a home,” Clarke says, “I ask what they want to protect. Because that’s what the purchase is really about.”

    Why the Market You See Isn’t the One That Moves

    It’s tempting to look at listing sites or high-profile property sales and assume that’s where the action is. But Clarke would disagree.

    His Private Listings platform contains several of the most valuable residential properties in Hawai‘i – none of which have ever been seen by the public. Access is invite-only. Viewings happen quietly. Transactions are conducted directly between families, with no trace online.

    “By the time something’s visible,” Clarke says, “it’s already passed through the hands of people who chose not to take it.”

    This model, he believes, reflects how serious capital actually moves. The majority of real estate wealth in Hawai‘i, as in much of the world, is not trading hands through public spectacle. It’s moving through lineage. Through trust. Through the silent mechanisms of generational planning.

    And it’s not just anecdotal. Institutional investors have followed suit. In 2025, Carlyle raised $9 billion for U.S. real estate, focusing almost entirely on properties with multigenerational potential – logistics hubs, residential land, and safe-haven estates. The flash is fading. The function is ascending.

    The Moral Imperative of Stability

    It’s easy to dismiss this shift as another iteration of the ultra-rich protecting their assets. But to reduce it to that is to miss something deeper-something Clarke has witnessed across continents, from Lima to Miami to Kona.

    “For many of our clients, wealth came from volatility,” he says. “What they’re looking for now isn’t luxury. It’s control. Not control over others. Control over uncertainty.”

    In this sense, real estate becomes a moral decision. A decision about where children will return after the storms. A decision about keeping something untouched by chaos, whether economic, environmental, or political. For UHNW families, property becomes a perimeter , against exposure, against fragility, against the unpredictable edges of the future.

    And that, perhaps, is why Clarke’s message resonates so deeply now. In a world gripped by climate risk, institutional erosion, and algorithmic noise, the idea of permanence carries weight. Not permanence in concrete, but permanence in intention. In protection. In silence.

    No Signage, No Spotlight, No Applause

    Harold Clarke doesn’t place signs on the properties he represents. His clients don’t want them. They don’t need them. And increasingly, they see those signs not as a badge of opportunity, but as a signal that the opportunity has already passed.

    “We’re not selling homes,” Clarke says. “We’re helping people place their history. Their future.”

    That may not make for flashy headlines. But it creates something far more lasting. Something that doesn’t seek attention, because it already has what matters: roots.

    Contact Information:

    Name: Harold X. Clarke

    Company: MegaCapital Hawaii Corp.

    Website: luxurybigisland.com and Private Listings by Harold Clarke

    Email: harold@private-listings.com

    SOURCE: Harold X. Clarke

    View the original press release on ACCESS Newswire

  • Proof Positive: SMX and REDWAVE Validate Global Plastics Passport Framework for Flame-Retardant and Carbon-Black Plastics

    Proof Positive: SMX and REDWAVE Validate Global Plastics Passport Framework for Flame-Retardant and Carbon-Black Plastics

    NEW YORK, NY / ACCESS Newswire / September 17, 2025 / Every great industry eventually faces the same showdown. Not over who builds the best technology or who moves the fastest, but over who writes the rules. VHS vs. Betamax. Windows vs. Mac. iOS vs. Android. History is peppered with examples where setting the standard meant owning the market. Few would have predicted that recycling – once dismissed as a regulatory afterthought and a cost of doing business – would be the next arena for such a battle.

    Yet here it is, and SMX (NASDAQ:SMX) is positioning itself as the referee everyone else will have to play by. That claim is no exaggeration when you consider that SMX and BT-Systems’ Competence Center REDWAVE just pulled off a successful two-day demonstration before heavyweight influencer NAFRA. The trials proved what no one else has managed: real-time sorting and certification of food-grade plastics, flame-retardant plastics, and even carbon black plastics, long considered impossible to recycle at scale.

    The bigger story, however, is not the breakthrough itself, but what it unlocks. For decades, recycling has been mired in fragmentation, with each country, and often each city, writing its own patchwork of rules for what counts as recycled. Audits were inconsistent, compliance was more paperwork than proof, and the result was confusion for companies and skepticism for consumers. That’s changed.

    What SMX has just demonstrated is that the patchwork method of recycling can finally be replaced by a unified framework built on molecular traceability and block-chain-backed digital passports. And the best part of that proposition is that it is no longer theory. It is a system running at industrial speed, ready to be scaled.

    This System Changes The Rules of Recycling

    And here is why that matters. Whoever sets the recognized standard for certified recycling will control the flow of billions, even trillions, in global trade. Companies that want to sell into compliant markets will have to meet that standard. Governments that want to enforce recycling mandates will have to rely on that standard. Investors who want to price the value of recycled content will have to look to that standard. This is not just about recycling. It is about market dominance.

    The Plastic Cycle Token (PCT) is the financial proof point. Once plastics are verified through SMX’s system, they can be tokenized and traded. That means standards are not just about compliance. They are about creating an entirely new asset class that regulators, companies, and investors can all agree on. Without proof, recycling is an expense. With proof, it becomes a tradable commodity. The PCT makes that shift possible, and standards make it inevitable.

    By demonstrating their system to NAFRA, SMX and REDWAVE effectively handed an influential body a blueprint for global adoption. NAFRA represents European interests in flame-retardant and high-performance materials where compliance is non-negotiable. Their validation signals that SMX’s system is not just about recycling bales of plastic. It is about meeting the toughest safety standards on an industrial scale. That opens doors across Europe’s regulatory corridors, from automotive and construction to consumer electronics, where flame-retardant plastics are mission-critical. When institutions like these validate a system, it moves from experiment to inevitability. That is how standards are born.

    SMX is Creating Global Material Economics

    SMX has made no secret of its ambition to turn proof into the foundation of global material economics. With REDWAVE, it now has an industrial partner with the scale and credibility to take that vision out of the lab and onto the production line. Their joint system does not just recycle plastics. It certifies them, embeds trust into them, and sets them apart as compliant across any jurisdiction. That is exactly how VHS became the global norm and how GDPR reshaped privacy law. Standards start with proof, and SMX has just provided it.

    The next phase is deployment, and with the LOI already in place, industrial rollouts are coming. That will not just raise the bar for recycling. It will force competitors, regulators, and entire industries to measure themselves against the SMX-REDWAVE system. Standards are never polite suggestions. They are the rules of the game. And the company that writes them is the one that defines the market.

    Recycling is no longer about who can collect the most bottles or cut the most emissions. It is about who controls the certification that makes those efforts valuable. With NAFRA watching closely, SMX and REDWAVE are not just in the recycling business. They are in the business of setting the standard. And in the history of markets, that is always where the real power lies.

    About SMX

    As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.

    Forward-Looking Statements

    The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.

    EMAIL: info@securitymattersltd.com

    SOURCE: SMX (Security Matters) Public Limited

    View the original press release on ACCESS Newswire

  • “Ghost Plastics” No Longer Haunt Infrastructure With SMX Plastics Passport (NASDAQ: SMX)

    “Ghost Plastics” No Longer Haunt Infrastructure With SMX Plastics Passport (NASDAQ: SMX)

    NEW YORK, NY / ACCESS Newswire / September 18, 2025 / The strength of a nation is measured not only by its military or its economy but by the resilience of its infrastructure. Airports, hospitals, data centers, energy grids, defense facilities, and high-rise buildings are the quiet backbone of modern life, and when they fail, the consequences ripple far beyond the site of the accident. A single fire in a data center can cripple financial systems. A faulty panel in a hospital can put patients at risk. A misrepresented cladding in a high-rise can ignite tragedy on a scale that scars a generation. All of that sends a common and urgent message: National security is not just about borders; it’s about materials.

    For decades, the materials that shape infrastructure have been wrapped in layers of promises. A certificate says they contain recycled content. A datasheet insists they are fire-resistant. Regulators nod, insurers underwrite, and contractors install, all with the assumption that these claims are accurate. Yet history tells a different story. Recycling targets are overstated, safety claims are exaggerated, and enforcement comes only after disaster has already struck. The Grenfell Tower fire in London was the most visible of these failures, but it is far from the only one. The truth is simple: without proof at the molecular level, infrastructure is built on trust that cannot be trusted.

    SMX (NASDAQ: SMX) is rewriting this equation. By embedding molecular markers into materials and valuing them through their Plastic Cycle Token (PCT), the company makes safety and sustainability inseparable from the products themselves. A single scan can confirm that recycled plastics are genuine and that flame retardants are present and effective. That includes the hardest-to-detect materials – the “ghost plastics” like carbon black and flame-retardant compounds that slip past traditional scanners and usually end up in the plastics graveyard.

    Shining A Light On “Ghost Plastics”

    For infrastructure, this is not a nice-to-have. It is a necessity. It means airports can be built with verified fire-resistant panels, hospitals can be equipped with certified safe and sustainable materials, and defense facilities can operate without the hidden risk of non-compliant supply chains. Proof becomes part of the infrastructure itself, available whenever and wherever it is needed.

    Singapore has already embraced this vision. Through its partnership with A*STAR, SMX has launched the world’s first national plastics passport, creating a system where recycling claims are enforceable across the entire economy. Europe is moving in the same direction, where SMX and REDWAVE have brought molecular verification onto factory floors, turning industrial sorting into a continuous act of compliance. These programs demonstrate that proof is not theoretical. It is scalable, enforceable, and practical at the level of nations and industries.

    Now, SMX is extending this capability into flame retardants with the North American Flame Retardant Alliance (NAFRA), and that takes the story directly into the realm of national security. Fire safety is not an abstract regulatory box to be checked. It is the difference between infrastructure that can withstand disaster and infrastructure that becomes the disaster. By embedding proof of flame retardants into the same system that verifies recycling, SMX gives governments, contractors, and defense agencies a tool they have never had before. They can demand molecular evidence that materials meet the dual requirements of sustainability and safety.

    Tapping Into Trillions in Infrastructure

    For stakeholders, the implications are enormous. Critical infrastructure represents trillions of dollars in global spending, and every new project faces tighter regulations, higher insurance scrutiny, and rising public expectations. The ability to deliver materials that are not just claimed but proven safe and sustainable is a competitive advantage that will shape markets. Contractors will pay a premium for verified inputs to avoid liability. Insurers will lower costs for projects with proof embedded. Governments will set new standards that mandate verification because they can finally enforce it. SMX sits at the center of this transformation, not as a supplier of materials but as the infrastructure of trust that materials will depend on.

    National security is about resilience, and resilience is built from the ground up. It is built from materials that can prove they are what they claim to be. With A*STAR showing how a nation can enforce recycling, REDWAVE proving how industry can scale verification, and NAFRA legitimizing flame-retardant claims across North America, SMX has created the first system where infrastructure can be both sustainable and safe by design. The molecules themselves carry the evidence, and the scan provides the certainty.

    Old World Promises Yield to New World Molecular Proof

    The old world of promises and paper compliance has already proven its weaknesses. The new world of molecular proof is what governments, insurers, and contractors have been waiting for. For consumers, it means peace of mind that their hospitals, airports, and schools are protected. For nations, it means infrastructure that strengthens security rather than undermines it. And for stakeholders, it means entry into a market where proof is not optional but foundational.

    The future of national security will not be decided only by armies or budgets. It will be decided by the trustworthiness of the materials that hold societies together. SMX is building that trust one scan at a time, and in doing so, it is securing not only infrastructure but the future it lives on.

    About SMX

    As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.

    Forward-Looking Statements

    The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.

    EMAIL: info@securitymattersltd.com

    SOURCE: SMX (Security Matters) Public Limited

    View the original press release on ACCESS Newswire

  • SMX Validates Plastics Passport Technology for Carbon Black and Flame Retardant Recycling (NASDAQ: SMX)

    SMX Validates Plastics Passport Technology for Carbon Black and Flame Retardant Recycling (NASDAQ: SMX)

    NEW YORK, NY / ACCESS Newswire / September 17, 2025 / Every industry has its white whale, the problem that defies solution year after year. For the recycling world, that problem has always been carbon black plastics. Their dark pigmentation absorbs the infrared and laser signals used by sorting systems, making them virtually invisible on conveyor belts. Billions of tons of this material flow into landfills and incinerators every year because no one could figure out how to separate and certify them at scale. Until now.

    SMX (NASDAQ:SMX) and BT-Systems’ Competence Center REDWAVE just demonstrated that the unsolvable problem is finally solved. Over two days of live trials in front of NAFRA from Europe, the partners showed that food-grade plastics, flame-retardant plastics, and yes, even carbon black plastics, can be detected, sorted, and certified in real time –with an accuracy rate of 99% to 100% at 2m/s – a pace at the high end of sorting speeds. That showing was more than a technical success. It was the moment recycling’s toughest problem, carbon black plastics, met its match.

    The breakthrough comes from SMX’s molecular marking technology, which embeds invisible markers at the sub-molecular level into the products themselves. Unlike traditional systems that rely on surface imaging or paperwork, SMX makes proof inseparable from the plastic itself. When paired with REDWAVE’s high-speed detection systems, those digital markers can be read and acted on instantly. And it does something few thought possible. For the first time, carbon black plastics are no longer ghosts in the recycling stream. SMX makes them visible, verifiable, and valuable.

    Unleashing Massive Untapped Plastics Value

    The implications for industries are enormous. Automotive and electronics manufacturers depend heavily on carbon black plastics because of their strength, durability, conductivity, and resistance to UV light. Yet the inability to recycle them has created supply bottlenecks and added costs. With SMX’s breakthrough, recycled carbon black plastics can flow back into supply chains, reducing reliance on expensive virgin materials. That lowers costs, improves sustainability, and provides regulators with compliance tools they have never had before.

    Flame-retardant plastics, another complex category, were also addressed in the trials. These materials are vital for safety but nearly impossible to recycle without contaminating other streams. SMX’s markers allow them to be identified, separated, and reused with confidence. This opens the door to closed-loop recycling systems for electronics and automotive components that were previously off-limits.

    And then there is food-grade plastic, the most sensitive and tightly regulated of all. For years, companies have been forced to blend recycled content of questionable quality into packaging or pay a premium for virgin material. SMX and REDWAVE just proved that food-grade plastics can be reliably separated and certified, creating a secure pipeline of recycled content that meets global safety standards. That is not just a technical win. It is a commercial unlock worth billions.

    SMX, the PCT, and Layers of Proof

    The Plastic Cycle Token (PCT) opens that door to turn proof into financial power. Once plastics are certified through the SMX system, they can be tokenized and traded on open markets. That means recycled carbon black plastics, flame-retardant plastics, and food-grade plastics are no longer liabilities. They are assets. Governments can enforce quotas with real-time data, companies can show compliance without red tape, and investors can treat recycled content as a new class of tradable commodity. Waste becomes wealth, and the hardest problems in recycling become the biggest opportunities.

    By embedding value into the material itself, the PCT closes the gap between sustainability promises and economic performance. Instead of chasing subsidies or surviving on regulatory pressure, companies now have a commercial reason to scale circular practices. The more they recycle and certify, the more value they unlock. That feedback loop transforms recycling from a cost burden into a competitive advantage and even a profit center, aligning stakeholder interests with environmental outcomes.

    The PCT also lays the groundwork for a transparent global marketplace in recycled materials. Every token represents certified proof tied to actual plastic, eliminating the guesswork that has plagued sustainability reporting for decades. This standardization enables spot pricing, cross-border trading, and verifiable accounting for recycled content. With investors, regulators, and consumers demanding certainty, the PCT provides it by turning proof into performance and making recycling a measurable, bankable part of the material economy.

    Why NAFRA Matters

    What makes these demonstrations so important is not just the science but the setting. They were conducted under the eyes of NAFRA, a respected European industry body for flame retardants and critical safety materials. These institutions are not casual observers. They influence policy, standards, and industry adoption.

    For SMX, showcasing its Plastics Passport technology in front of NAFRA is especially significant. This is the body that speaks directly to regulators, manufacturers, and safety authorities across Europe. It validates SMX’s ability to tackle flame-retardant materials, a challenge first explored in technical work as far back as 2021. To return in 2025 with a live demonstration that proves the concept at industrial speed is a door-opener to new markets and regulatory frameworks. By impressing NAFRA, SMX is not just solving a plastics problem. It is creating credibility that can accelerate adoption across the automotive, electronics, and packaging industries where safety standards rule the game.

    Don’t under-appreciate the accomplishment. Carbon black plastics have been the Achilles heel of recycling for decades. Many companies and governments have tried to solve the problem, and every effort has fallen short. With this breakthrough, SMX and REDWAVE have done what no one else could. They have made the invisible visible, the unsortable sortable, and the worthless valuable. And they did more than unlock recycling.

    By embedding molecular proof directly into all types of plastics, SMX now provides manufacturers and regulators with a system that verifies both recycling integrity and flame-retardant compliance in a single scan. Don’t under-appreciate that result, either. That is more than a technical milestone. SMX just proved that even the most complex and chemically treated plastics can finally play by the rules.

    About SMX

    As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.

    Forward-Looking Statements

    The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.

    EMAIL: info@securitymattersltd.com

    SOURCE: SMX (Security Matters) Public Limited

    View the original press release on ACCESS Newswire

  • Percept Announces the Addition of Former VA Secretary Anthony Principi to Global Advisor Network

    Percept Announces the Addition of Former VA Secretary Anthony Principi to Global Advisor Network

    LAS VEGAS, NV / ACCESS Newswire / September 17, 2025 / Percept Corporation, a pioneer in advanced visual perception technology, AI and systems, announces that Anthony Principi has joined Percept’s Global Advisor Network. Appointed by President George W. Bush, Principi served as the fourth United States Secretary of Veterans Affairs and brings extensive leadership experience, deep knowledge of VA operations and a strong commitment to supporting veterans and active-duty service members.

    Dr. Scott Lewis, Percept CEO and founder, stated, “We are honored to have Secretary Principi join our distinguished advisor network. His addition demonstrates our long-term commitment to helping veterans and active service members through innovative technology and products that can improve health and quality of life.” He continued, “Percept is the only company in the vision industry with both an advisor who served as Secretary of the VA and advisors who have led the world’s largest headache and migraine organization-the International Headache Society. Dr. Rami Burstein previously served as head of this organization, and Dr. Mario Perez currently holds this position. Secretary Principi added, “After years of leading the VA, I recognize game-changing technology when I see it. Percept’s solutions offer a unique opportunity to tackle some of the most pressing health issues affecting our veteran community – from chronic migraines to PTSD – in ways that are both effective and scalable through the VA and public and private sectors.”

    Dr. Murray Fingeret, a fellow Percept advisor, international glaucoma treatment pioneer and former head of Optometry for the New York VA, added, “Anthony Principi is an invaluable addition to Percept. I served under his leadership at the VA, and together we can bring innovative and cost-efficient optical solutions to veterans, active service members and their families. Our solutions are based on Percept’s patented MiOptics’ optimized Narrow Band Green Light (optimized nbGL) lens technology and can help treat chronic migraines and headaches, PTSD and anxiety, TBI and concussion symptoms, sleep disorders and other conditions that are priorities for today’s VA.”

    To learn more about Percept and MiOptics and its benefits, please visit www.perceptcorp.com and the forthcoming www.MiOptics.shop.

    About Percept Corporation

    Percept is an eleven-year-old privately held company that is a leader in technology, products, software and app solutions. Each innovation is designed to improve human perception while increasing performance, productivity, safety and individualized style. Based in Las Vegas, Percept has staff throughout the United States and Italy, in addition to partners in Europe and Asia. The intellectual property base of Percept includes licenses for over 47 U.S., European and Chinese patents. Percept is the only vision technology company in the world with a network of over 400 global advisors that includes vision experts and top advisors with direct veteran experience that includes Brigadier General Michael Meese (U.S. Army, ret.) and Anthony Principi, Secretary of the VA during the Bush administrations. Percept is also the only vision technology company ever to be a Diamond Sponsor of the American Headache Society and a Corporate Roundtable Member of the International Headache Society along with large pharmaceutical companies as Lilly, Pfizer, and AbbVie.

    This news release contains forward-looking statements as that term is defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934.

    Media Contact:
    Krista Cain
    kcain@perceptcorp.com
    702-940-2359

    Percept Corporation
    Krista Cain
    702-940-2359
    kcain@perceptcorp.com

    ##

    SOURCE: Percept Corporation

    View the original press release on ACCESS Newswire

  • Heron Hospitality Acquires Atlantis Lodge, Preserving Legacy While Expanding Coastal Vision

    Heron Hospitality Acquires Atlantis Lodge, Preserving Legacy While Expanding Coastal Vision

    Heron Hospitality, LLC is proud to announce the acquisition of the Atlantis Lodge, a beloved oceanfront property that has been a fixture of Pine Knoll Shores since 1963.

    PINE KNOLL SHORES, NC / ACCESS Newswire / September 17, 2025 / Heron Hospitality, LLC is proud to announce the acquisition of the Atlantis Lodge, a beloved oceanfront property that has been a fixture of Pine Knoll Shores since 1963. Nestled on 3.5 acres of elevated shoreline, the 42-room lodge has remained under the ownership of the Hall family for more than six decades. Now, Heron Hospitality will carry forward that legacy while introducing modern enhancements to meet the evolving needs of today’s traveler.

    Heron will honor the property’s authentic character while ushering it into the 21st century with modern booking options and expanded services. Guests can now enjoy the convenience of online reservations through Atlantis Lodge’s website as well as leading third-party platforms, matching the digital experience already offered at other Heron properties.

    “Atlantis Lodge is one of the Crystal Coast’s most iconic destinations, and we are honored to steward its next chapter,” said Charles Cushman, CEO of Heron Hospitality. “Our team is committed to preserving the charm that has made this lodge special for more than 60 years, while adding the conveniences and innovations that today’s guests expect.”

    Heron sees growing demand along the Crystal Coast and plans to meet it. Beginning this year, Atlantis Lodge will return to year-round availability, rather than closing for the winter. The team is also developing plans to convert the existing third-floor lounge into two additional suites. A new guest lounge will be created above the renovated front desk and lobby area, to include grab-and-go food and drink options.

    Atlantis Lodge has vintage charm, a six-decade family story, and some of the best oceanfront land on Bogue Banks. Heron’s stewardship ensures the lodge will continue to grow while honoring its legacy.

    ABOUT ATLANTIS LODGE

    Opened in 1963, Atlantis Lodge is a 42-room, oceanfront property located in Pine Knoll Shores, North Carolina. The lodge has long been celebrated for its retro charm, pet-friendly atmosphere, and private balcony views of the Atlantic Ocean. Now managed by Heron Hospitality, Atlantis Lodge continues to offer an authentic Crystal Coast experience with modern booking conveniences and year-round availability.

    ABOUT HERON HOSPITALITY

    Founded in 2016 and headquartered in New Bern, Heron Hospitality manages a growing portfolio of properties across the Carolinas. Trusted by stakeholders for its hospitality expertise and strategic business vision, Heron provides a wide range of services including hotel valuation and acquisition, ownership consulting, hotel and revenue management, branding, property development, and planning.

    MEDIA CONTACT

    Andrea Heppe
    Operations Manager
    general@blueprintbc.com

    SOURCE: Heron Hospitality

    View the original press release on ACCESS Newswire

  • SMX Becomes the Ghost Buster of Buried Black Carbon and Fire Retardant Plastics (NASDAQ:SMX)

    SMX Becomes the Ghost Buster of Buried Black Carbon and Fire Retardant Plastics (NASDAQ:SMX)

    Exposing carbon black and flame-retardant plastics with one scan

    NEW YORK, NY / ACCESS Newswire / September 19, 2025 / The world has been told for years that we must choose between sustainability and safety. If we want recycled materials, we may have to accept a compromise in performance. If we want maximum fire safety, we may have to tolerate chemicals whose presence can only be assumed, not proven. That false choice has haunted regulators, manufacturers, and consumers alike, because no one has been able to deliver both with certainty. Until now.

    SMX (NASDAQ:SMX) has created a breakthrough that makes the trade-off vanish. By embedding molecular markers directly into materials, the company enables a single scan to do something no one thought possible. It can prove that a product contains verifiable recycled content and, at the very same time, confirm that it holds the flame retardants necessary to protect lives. Recycling verified. Fire safety verified. Ghost plastics exposed. One scan, two proofs, zero compromise.

    Because this goes deeper than traditional recycling blind spots. SMX is the first company to track and certify the invisible “ghost plastics” – the carbon black and flame-retardant compounds that conventional systems cannot detect and usually banish to landfills or incinerators. By making the invisible visible, SMX has brought the hardest plastics out of the graveyard and back into supply chains with proof built in.

    Old Systems Failed
    This matters because the old system has failed on both counts. Recycling has too often been a story of good intentions undermined by weak follow-through. Materials labeled as sustainable turn out to be nothing of the sort once traced back through the supply chain. Consumers are left skeptical, governments are left guessing, and progress stalls. Flame retardants have been no less problematic. Producers assert their chemicals are present and effective, but when tested in the real world, too many products fall short. The Grenfell Tower fire in London proved the cost of that gap in the starkest terms imaginable. Materials sold as fire-resistant accelerated a tragedy that claimed dozens of lives and left regulators grasping for answers.

    SMX’s technology changes that equation entirely. By embedding proof into the molecular structure of materials, sustainability and safety can now be verified together. No paperwork. No assumptions. No loopholes. A scan can verify to regulators that recycled content is real, inform insurers that flame retardants are indeed present, and confirm to manufacturers that products leaving their plants meet all claims stated on their labels. And critically, it can expose the ghost plastics that have haunted the system for decades, turning them from invisible waste into verifiable assets.

    The vision is not a far-off dream. It is already in motion. In Singapore, SMX is working with A*STAR to build the world’s first national plastics passport platform. Every unit of plastic carries its own digital identity tied to molecular proof, giving policymakers a tool to enforce circularity targets with science instead of slogans. In Europe, SMX has an LOI with REDWAVE to place this verification directly on factory floors, turning conveyor belts into checkpoints of trust where proof is built into the process. These programs demonstrate that the system is both scalable and practical.

    One Scan, Two Verifications
    Now comes the next chapter, and it is the most profound yet. SMX is extending this same verification to flame retardants, and doing so with the full engagement of the North American Flame Retardant Alliance. NAFRA represents the largest producers and distributors in the field, and for years, it has faced the credibility problem head-on. Working with SMX, the alliance can finally replace claims with proof. It can tell regulators that fire safety is no longer a matter of assumption. It can tell the public that disasters like Grenfell will not be repeated on its watch. And it can prove that recycled materials can be both safe and sustainable in the very applications where performance is non-negotiable.

    The combination is nothing short of transformational. For the first time, recycled plastics can flow into high-risk sectors like construction, aviation, and automotive without a shadow of doubt about their safety. Flame retardants can be certified in real time, creating a new benchmark for compliance that is global, enforceable, and transparent. Insurers can reduce liability, governments can move from paper mandates to scientific enforcement, and manufacturers can reclaim consumer trust.

    An Action, Not a Mission Statement
    SMX has always been clear about its mission. It is not to talk about a circular economy, but to make it enforceable. It is not to debate fire safety, but to prove it. The company is delivering a system where sustainability and safety are not two competing goals but two halves of the same scan. Recycling and fire resistance, verified together, with ghost plastics exposed for the first time in history.

    The message to the world is as clear as it is overdue. We do not have to choose between safety and sustainability. We can demand and verify both. With partners like A*STAR, REDWAVE, and NAFRA, SMX has built the infrastructure to make it happen. The false trade-off is gone. In its place is a new reality, one scan that proves what matters most: that the future can be sustainable, safe, and filled with the ghost plastics we used to bury.

    About SMX
    As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.

    Forward-Looking Statements
    The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.

    EMAIL: info@securitymattersltd.com

    SOURCE: SMX (Security Matters)

    View the original press release on ACCESS Newswire

  • After 30 Years, Are We Failing? COP 29 Asked the Question; SMX Provides the Answer

    After 30 Years, Are We Failing? COP 29 Asked the Question; SMX Provides the Answer

    NEW YORK, NY / ACCESS Newswire / September 22, 2025 / “After 30 years, the question is, are we failing? We must seize what may be our last opportunity.” With that statement at COP 29the 29th United Nations Climate Change Conference – Prime Minister Russell Dlamini of Eswatini gave voice to a reality the world can no longer ignore. The intent behind these gatherings is genuine. Leaders and negotiators arrive determined to chart a better course for humanity. But sincerity is not the same as success.

    Despite nearly three decades of climate summits, plastics are still incinerated by the millions of tons, safety standards still collapse in the real world, and consumers are still left unsure whether labels can be trusted. The applause rings loudly in the conference halls, but the impact rarely follows outside them. The gap between promises and proof has remained stubbornly wide.

    That is the gap SMX (NASDAQ:SMX) is closing. While world leaders debate language and deadlines, SMX has spent years building the tools that embed proof into the supply chain itself. Its molecular markers turn recycling claims into verifiable evidence, making action measurable, enforceable, and impossible to ignore in a world where words have too often outpaced results. Even for the hardest-to-track resins.

    From Blind Spots to Verified Assets

    For decades, the hardest challenge in recycling wasn’t ambition – it was verification. Certain plastics, especially those with carbon black and flame-retardant compounds, simply couldn’t be detected by traditional systems. These “under-the-radar” plastics slipped through recycling lines and ended up in incinerators or landfills. Their invisibility left governments unable to enforce recycling targets, manufacturers exposed to liability, and consumers uncertain whether progress was real or imagined.

    SMX changes that equation. By embedding molecular markers directly into materials, it makes the invisible visible. A single scan can prove whether plastics truly contain recycled content and whether fire safety chemicals are present in the correct concentrations. For the first time, policymakers, insurers, manufacturers, and consumers can see beyond the slogans and verify results at the molecular level.

    The breakthrough is that these overlooked materials are no longer a liability. They become measurable assets, certified for re-entry into supply chains. What was once wasted becomes valuable, and what was once unverifiable becomes enforceable. Conferences could not close that blind spot, but technology has.

    From Promises to Policy in Action

    The difference between speeches and systems is already visible. In Singapore, SMX and A*STAR are building a national plastics passport platform that will allow every piece of plastic to carry its own digital identity. Regulators no longer have to rely on reports or self-declarations. They can enforce recycling policy with real-time data tied directly to the material. It is the first example of a national circularity policy backed by science instead of spreadsheets.

    Europe is moving in the same direction. Through its planned partnership with REDWAVE, SMX is embedding verification into industrial sorting facilities. Plastics flowing across conveyor belts can now be checked and certified instantly. Instead of waiting months for audits, regulators and manufacturers alike have continuous, enforceable evidence of compliance. This is not another target for 2030 or 2050. It is happening in real time, today.

    And in North America, SMX’s proof points demonstrated in front of the North American Flame Retardant Alliance (NAFRA) bring the same enforceability to fire safety. Too many tragedies have demonstrated the cost of overstated safety claims. With SMX, compliance isn’t left to datasheets; it is built into the product. Panels, wires, and appliances can all carry proof embedded at the molecular level, giving regulators, insurers, and consumers confidence that words match reality.

    Proof Replaces Promises

    Prime Minister Dlamini’s warning was blunt: after 30 years, we may be failing. The world cannot afford another decade of declarations without delivery. Conferences can set ambition, but only technology can make that ambition enforceable.

    SMX has always said its mission is to turn sustainability from a promise into proof. Today, with A*STAR, REDWAVE, and NAFRA, that mission is scaling across continents. The blind spots that global summits could not close are being solved by science that operates where the problem actually lies – inside the material itself.

    The true measure of COP 29 will not be the speeches or the communiqués. It will be whether the world seizes this “last opportunity” to turn ambition into action. Proof is here. It is working. And the company delivering it is SMX.

    About SMX

    As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.

    Forward-Looking Statements

    The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.

    EMAIL: info@securitymattersltd.com

    SOURCE: SMX (Security Matters) Public Limited

    View the original press release on ACCESS Newswire

  • Big Easy SEO Introduces Maps SEO Service

    Big Easy SEO Introduces Maps SEO Service

    NEW ORLEANS, LA September 23, 2025 – PRESSADVANTAGE –

    Big Easy SEO announces the launch of a Maps SEO service focused on how businesses appear in Google’s local results and map interface. The announcement identifies Maps SEO as a defined addition to the company’s search offerings and centers on concrete tasks that align a business profile with the signals Google evaluates when assembling nearby options. The emphasis is on operational steps that can be verified and maintained over time so that local listings remain accurate, consistent, and easy for customers to act on.

    The service begins with account verification and data hygiene for Google My Business (GMB). Big Easy SEO describes a review of core business details to ensure that the same name, address, phone number, and hours are published everywhere a listing appears. The objective is to reduce ambiguity in the facts search engines read and to make sure that the profile shown to users reflects current information. Consistent data is treated as a baseline condition for eligibility in local placements and as a prerequisite for any further optimization work.

    After the foundation is in place, the program turns to relevance and authority signals. The company outlines a content workflow designed to publish accurate, well-structured material about a business and its services so that third-party sites have reliable information to reference. That content helps people get links by providing useful information they can refer to, which gives search engines the references they need to rank similar choices. This approach ties everyday publishing to discoverability by connecting the material people read to the way local results are organized.

    Presentation in Google’s local interface is addressed explicitly, including the three-result layout commonly referred to as the Google 3 Pack. The service notes that this surface uses a searcher’s location to prioritize nearby options and that the panel highlights practical details such as addresses, open hours, and review averages. Within that context, the program keeps attention on uniform, accurate listings so that a business can remain a dependable choice when customers compare entries side by side. The same focus on clarity applies to how categories are selected, how service information is summarized, and how updates are posted when hours or offerings change.

    Reviews are treated as an operational workstream rather than a one-time task. The service includes guidance on building a steady cadence of feedback so ratings remain current and representative. Google presents review counts and star averages in local panels, positioning this activity as a visible signal that expedites customers’ decision-making. The program includes reviews and regular backlink development, using content designed to draw in readers, which helps strengthen authority signals that go along with the verified profile and consistent data.

    Local citations are identified as another component of the work. Big Easy SEO defines citations as online mentions of a business across locally focused directories, industry directories, blogs, and social channels. The service explains that matching details across those sources help search engines corroborate the same facts about a business wherever they appear. Examples The program cites directory ecosystems and platforms, such as Yelp and Yahoo, which can serve as additional references to support the main profile information when local systems compile results.

    Maps SEO is positioned within a broader portfolio so that map-focused tasks align with adjacent specialties. Big Easy SEO lists on-page SEO and local SEO among related capabilities, and presents link building alongside the map layer to show how multiple signals work together during a local search. In that arrangement, verification confirms ownership of profiles, consistent NAP data keeps facts synchronized, content and links provide context and authority, reviews supply visible social proof, and citations offer corroborating references across the web. The intent is for each element to support the others so the same business details are reinforced wherever customers look.

    The announcement keeps attention on documented methods rather than promotional language. It sets out what the service includes, explains why those steps matter for local presentation, and connects each action to the way Google organizes information for nearby queries. Readers who want the full description of scope and methods can review the Maps SEO overview for details about verification, data consistency, content development, link building, reviews, social activity, and citations. Additional context about complementary services is available on the company’s main site.

    ###

    For more information about Big Easy SEO, contact the company here:

    Big Easy SEO
    Teresa Horton
    504-475-2049
    info@bigeasyseo.com
    517 Soraparu St #103, New Orleans, LA 70130, United States