Las Vegas, NV – December 25, 2025 – PRESSADVANTAGE –
Press Advantage, a leading press release distribution service, today released insights addressing a critical challenge facing agency owners: the disconnect between actual expertise and client perception of that expertise. The analysis explores why many agencies struggle with pricing pressure and client recognition despite delivering exceptional results.
The disconnect stems from a fundamental misalignment between how agencies demonstrate value internally versus how clients perceive expertise externally. While agencies focus on execution, problem-solving, and measurable results, clients often evaluate expertise based on visible credibility signals that exist outside the agency-client relationship.
“Agency owners consistently tell us they feel undervalued despite delivering strong results for their clients,” said Jeremy Noetzelman, CEO of Press Advantage. “The issue isn’t performance—it’s that expertise confined to internal execution doesn’t register as expertise in the broader market. Clients need external validation to fully recognize and value what agencies bring to the table.”
The analysis identifies several key factors contributing to this perception gap. Clients typically lack the technical knowledge to evaluate the complexity of agency work behind the scenes. What appears straightforward to clients may involve sophisticated strategies, extensive testing, and deep industry knowledge that remains invisible without external recognition.
Additionally, agencies that focus solely on client work without building external authority signals find themselves positioned as vendors rather than strategic partners. This positioning directly impacts pricing negotiations, client retention, and overall business growth. Without visible credibility markers such as media coverage, industry recognition, or thought leadership presence, even highly skilled agencies struggle to differentiate themselves from competitors.
Press Advantage, as a Press Release Provider serving over 16,000 businesses, has observed this pattern across numerous agency clients. The company’s data suggests that agencies investing in external visibility through strategic media placement see measurable improvements in client perception and pricing power.
The research highlights that agencies experiencing the most pricing pressure often share common characteristics. They rely exclusively on case studies and client testimonials for credibility, lack presence in industry publications, and assume that good work naturally leads to recognition. This approach, while focused on client success, fails to address how expertise is evaluated in the broader marketplace.
“Performance metrics and case studies are important, but they’re internal proof points,” added Noetzelman. “External recognition through media coverage, speaking engagements, and industry visibility creates the credibility signals that clients unconsciously use to evaluate expertise. This isn’t about ego—it’s about ensuring that real expertise gets the recognition and compensation it deserves.”
The implications extend beyond individual agency success. When expertise goes unrecognized, it affects the entire agency ecosystem, leading to commoditization of services and downward pressure on industry pricing. Agencies that understand and address this visibility gap position themselves for sustainable growth and stronger client relationships.
As a Press Release Services Company, Press Advantage has developed specific strategies to help agencies bridge this perception gap through strategic media placement and thought leadership development. The company’s approach focuses on translating internal expertise into external authority signals that resonate with target audiences.
Press Advantage specializes in press release distribution and writing services, helping businesses of all sizes gain visibility through placement in major news outlets. Founded in 2013 and based in Las Vegas, Nevada, the company provides comprehensive media distribution services, including writing support, SEO optimization, and strategic placement across hundreds of news outlets.
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For more information about Press Advantage, contact the company here:
Press Advantage
Jeremy Noetzelman
support@pressadvantage.com
PO Box 29502 #84699
Las Vegas, NV 89126
