NEW YORK CITY, NY / ACCESS Newswire / July 30, 2025 / While AI tools and platforms are evolving faster than accounting professionals can adapt to them, it is still the people and processes within an organization that make them work. However, when individuals move on, this loss can create gaps within the organization, cracks leading to challenges in maintaining efficiency and continuity. To that end, alexion.ai today comes to market with an all-star executive team to guide the company towards its goal of keeping accounting decentralized, intelligent, and resilient.
Alexion acts as connective tissue across firm systems: normalizing unstructured data, reconciling fragmented context, and building AI-powered memory infrastructure. This foundation enables firm-specific agents to operate with trust, traceability, and nuance.
Alexion is not replacing accountants, they’re amplifying them. Preserving their logic. Codifying their judgment. And transforming individual expertise into shared intelligence that strengthens the entire firm.
In order to guide Alexion.ai’s path and ensure it delivers on all of the promises it makes and the technology it is building, the company has assembled an elite and diverse team of leaders that combine accounting, enterprise SaaS, design, and top-level AI backgrounds.
At the helm as alexion.ai’s CEO and Co-Founder is Lisa Griffith, who spent the last several years taking Laurel.AI to market and growing it to new heights as its head of accounting, go-to-market strategy, and partnerships. But her move to Alexion wasn’t about a product, it was about a pattern.
“I didn’t start with a product idea. I started with a pattern. After years inside firms, listening to partners, operators, and rising talent, I saw what was really eroding: not just efficiency, but continuity. The kind of deep, institutional judgment that lives in people, not platforms. And when those people leave, so does the logic.
Alexion is my response to that pattern. We’re not just building tools-we’re building memory. Infrastructure that captures how firms think, not just what they do. That codifies expertise into reusable logic. That enables AI agents to act with the same nuance and judgment as the professionals they support.
Because firms don’t lose value when someone leaves. They lose value when the way that person reasoned walks out the door with them.” – Lisa Griffith, CEO & Co-Founder, alexion.ai
For Guthrie Chen, Founder and Chief Visionary Officer of alexion.ai, the journey began with a simple idea: true financial understanding could break down nearly any barrier. His exploration brought him into collaboration with diverse experts, from mathematicians to entrepreneurs, where he saw how their specialized knowledge could be synthesized and automated to build a more accessible financial future for everyone.
“Our focus is on human creativity. AI has already come so far, and we want to build the brain, the ‘accountant’s brain,’ in a way that will evolve the world of accounting and tap into the data at our firms and build data you can trust,” said Chen. “We are making numbers real, as well as understanding each other’s languages and disciplines. You have to have that to build a proper product. Accounting can be very subjective; you have to make sure you aren’t forcing software on someone. As we build our brand and tech, it has to feel adaptive.”
Providing a crucial strategic and operational counterpart to Guthrie and Lisa’s vision is Matt McDonagh, Head of Strategy at Alexion. McDonagh brings a unique perspective forged on Wall Street as an investment banker before he pivoted to technology as an investor and a self-taught data engineer. He applies his expertise in using AI to refine strategy and build the operational backbone for Alexion’s growth.
The core challenge Alexion.ai addresses is data fragmentation. In most firms, institutional wisdom is locked in disconnected silos: scattered across white papers, trapped in internal memos, and separated by disparate accounting systems. This foundational problem became McDonagh’s focus after a pivotal meeting with Guthrie at a Family Office and Blockchain conference in Florida.
Impressed by Guthrie’s accounting background and technological approach, McDonagh was struck by its design philosophy: it was built by an accountant, for accountants. “That perspective was crucial,” McDonagh stated. “It was a tool born from the field. It made me realize the broader opportunity is unifying all of a firm’s existing, fragmented data. We saw AI agents fail because their data is unreliable. We saw an opportunity to transform the industry by aggregating this siloed intelligence. Our goal is to normalize it, creating a single source of truth that empowers everything else.”
Alexion.ai’s leadership team is rounded out by Head of Design Kris Andrews, Head of Product Minza Zahid, and Head of Finance Brian Sholley. Silicon Valley legends in Machine Learning and software engineering are working with the Alexion team to develop the technical roadmap to bring the power of AI to accounting. The company is also supported by an All-Star Advisory Board, including Gary L. Boomer, Rafael Casas, and Dr. Sean Stein Smith.
For more information, please reach out to Lisa Griffith.
TORONTO, ON / ACCESS Newswire / July 30, 2025 / Northern Superior Resources Inc. (“Northern Superior” or the “Company“) (TSXV:SUP)(OTCQB:NSUPF)(GR:D9M1) is pleased to announce additional results from its 20,000-metre expansion drilling campaign at the Philibert gold property, located just 9 km from IAMGOLD Corporation’s (“IAMGOLD“) Nelligan project and 60 km southwest of Chibougamau, Quebec (the “Philibert Project“: Northern Superior: 75%, SOQUEM: 25%).
Highlights Include: (Grades uncut; lengths are measured along the drill hole. See Table 1 for details.)
PB-25-490: 11.99 g/t Au over 9.1 metres, including 101.0 g/t Au over 1.0 metre, starting at 104.5 metres – Corsac Fox Hanging Wall Zone;
PB-25-502: 0.73 g/t Au over 46.8 metres, including 1.86 g/t Au over 9.5 metres, starting at 232.7 metres – Corsac Fox Hanging Wall Zone;
PB-25-504: 1.83 g/t Au over 18.8 metres, including 3.02 g/t Au over 10.6 metres, starting at 6.7 metres, and 1.75 g/t Au over 65.0 metres, including 3.92 g/t Au over 17.4 metres, starting at 94.5 metres – Arctic Fox Footwall Zone drilled parallel and down dip of mineralization (see Figure 3); and
PB-25-505: 1.29 g/t Au over 33.0 metres, including 5.71 g/t Au over 1.7 metres, starting at 9.0 metres – Arctic Fox Footwall Zone drilled parallel and down dip of mineralization.
“Today’s results focus on the middle and western extent of the conceptual pit, where we aimed to expand the Corsac Fox Hanging Wall zones. Hole PB-25-490 intersected very high grades near surface, outside of the current conceptual pit, and confirms the opportunity for significant resource expansion in this area. Moreover, drilling has filled in areas previously interpreted as non-mineralized due to sparse historical drilling,” said Simon Marcotte, President and Chief Executive Officer of Northern Superior.
“We are particularly encouraged by PB-25-504 (see Figure 3), which intersected mineralization right at the contact between the bedrock and overburden, just 4.7 metres vertically from surface-demonstrating the near-surface potential of this system. The continued success at the southeast pit, the recent deep high-grade hits, and now this new hanging wall mineralization, all underscore the potential to grow Philibert well beyond the current resource,” he added.
“PB-25-490 stands out with exceptional grade and width in an area where the pit shallows due to sparse historical drilling,” said Adree DeLazzer, Vice President of Exploration for Northern Superior. “Drillholes such as PB-25-502, which intersected 0.73 g/t over 46.5 metres, confirm strong mineralization continuity with meaningful width. These new intersections, located north of the Red Fox and Arctic Fox Footwall zones along the northern wall of the conceptual pit, continue to support our strategy of growing near-surface ounces along the 4-5 km Philibert trend. New structural and geochemical data are significantly enhancing our understanding of this large and evolving gold system,” she added.
Table 1: Significant Drillhole Intersections
DDH ID
From (m)
To (m)
Width (m)
Au Finale (g/t)
Comment
PB-25-490
104.5
113.6
9.1
11.99
Corsac Fox Hanging Wall
including
110.0
111.0
1.0
101.00
Corsac Fox Hanging Wall
PB-25-492
144.0
147.3
3.3
1.87
Corsac Fox Hanging Wall
including
144.8
145.3
0.5
4.84
Corsac Fox Hanging Wall
including
146.8
147.3
0.5
4.99
Corsac Fox Hanging Wall
PB-25-494
149.6
151.1
1.5
6.54
Corsac Fox Hanging Wall
and
166.3
172.0
5.7
1.15
Corsac Fox Hanging Wall
and
195.0
201.0
6.0
1.15
Corsac Fox Hanging Wall
PB-25-500
244.0
259.5
15.5
0.94
Corsac Fox Hanging Wall
including
244.0
245.5
1.5
7.67
Corsac Fox Hanging Wall
and
285.5
287.7
2.2
7.11
Corsac Fox Hanging Wall
including
285.5
286.7
1.2
10.68
Corsac Fox Hanging Wall
PB-25-502
232.7
279.5
46.8
0.73
Corsac Fox Hanging Wall
including
270.0
279.5
9.5
1.86
Corsac Fox Hanging Wall
PB-25-504*
6.7
25.5
18.8
1.83
Arctic Fox Footwall
Including*
12.4
23.0
10.6
3.02
Arctic Fox Footwall
and*
94.5
159.5
65.0
1.75
Arctic Fox Footwall
Including*
101.6
119.0
17.4
3.92
Arctic Fox Footwall
Including*
130.7
133.0
2.3
4.64
Arctic Fox Footwall
Including*
146.3
147.3
1.0
7.81
Arctic Fox Footwall
PB-25-505*
9.0
42.0
33.0
1.29
Arctic Fox Footwall
Including*
19.9
21.6
1.7
5.71
Arctic Fox Footwall
Grades have not been capped in the averaging and intervals are reported as drill thickness. True widths are estimated at 70% to 90%, except for drill holes marked with “*” which were drilled down dip and parallel to mineralization, with true widths estimated at 40% to 60%. Intersections are determined using 0.3 g/t Au cut-off and no more than 15 metres of consecutive dilution. If an intersection is 1 metre or less, dilution under 0.1 g/t Au may be used to determine a 2-metre intersection.
Figure 2: View looking northeast and dipping at 40 degrees – 200 metres width of Corsac Fox HW zone showing composite grade in Au g/t and highlights from press release labeled.
Figure 3: Picture of drill hole PB-25-504: 65.0 metres of 1.75 g/t Au starting at 94.5 metres including 17.4 metres of 3.92 g/t Au starting at 101.6 metres. Partial view of the intervale from 91.0 metres to 107.7 metres.
Drilling Results The current drill program tested the Corsac Fox Hanging Wall over a 750-metre strike length where historical drill density was low (see figures 1 and 2). Results from ten drill holes show that the Hanging Wall domains have a different style of mineralization to the well known footwall domain. The Hanging Wall domains are caracterized by a high-grade vein-style gold and broader envelopes near the northern wall of the conceptual pit (see tables 1 and 2). The hanging wall domains show a strong nugget effect compared to the footwall zones, and visible gold is frequently observed.
PB-25-490, located approximately 80 metres vertically from surface and 60 metres below the pit shell, intersected 11.99 g/t Au over 9.1 metres including 101.0 g/t Au over 1.0 metre. Another three drill holes tested the area where the conceptual pit shallows to surface over approximately 200 metres. PB-25-492, located 60 metres west of PB-25-490, returned 1.87 g/t Au over 3.3 metres. PB-25-489, situated 90 metres east of PB-25-490, intersected several narrow, higher-grade intervals, including 4.82 g/t Au over 1.5 metres, 2.17 g/t Au over 2.4 metres, and 4.15 g/t Au over 1.2 metres. PB-25-494, drilled 120 metres west of PB-25-490, returned multiple intervals from the hanging wall zones, including 6.54 g/t Au over 1.5 metres, 1.15 g/t Au over 5.7 metres, and 1.15 g/t Au over 6.0 metres.
Two drill holes were completed from the same setup approximately 600 metres west of PB-25-490, slightly off the main azimuth, to test the continuity of mineralization within the hanging wall zones in the western portion of the pit. PB-25-502 returned a broad intercept of 0.73 g/t Au over 46.8 metres, including a higher-grade interval of 1.86 g/t Au over 9.5 metres, highlighting strong potential for continuous, near-surface mineralization. PB-25-500 intersected 0.94 g/t Au over 15.5 metres, including 7.67 g/t Au over 1.5 metres, as well as additional higher-grade, narrower intervals such as 7.11 g/t Au over 2.2 metres and 10.68 g/t Au over 1.2 metres.
Two drill holes, PB-25-504 and PB-25-505, were completed to test the Arctic Fox Footwall zones down-dip of known mineralization, each drilled at different orientations to collect critical structural data and improve our geological understanding of the system. PB-25-504 intersected multiple broad and high-grade intervals including 18.8 metres grading 1.83 g/t Au from 6.7 metres, with a higher-grade core of 10.6 metres of 3.02 g/t Au. A second major zone returned 65.0 metres of1.75 g/t Au from 94.5 metres depth, including 17.4 metres of 3.92 g/t Au, with sub-intervals such as 4.0 metres of 5.37 g/t Au. PB-25-505 also intersected a broad mineralized zone of 33.0 metres of 1.29 g/t Aufrom9.0 metres, including a higher-grade section of 1.7 metres at 5.71 g/t Au. These holes confirm the presence of continuous and robust mineralization at the bedrock interface in the Arctic Fox Footwall and provide valuable data for refining the deposit’s structural model. Less historic work has been completed on the northern hanging wall domains, and the geological model and mineralization controls are currently being investigated using new structural core orientation and geochemical data to further refine the model.
The team is developing a follow-up drilling program to further investigate the higher grade near-surface mineralization as well as at depth to increase the ounces in the resource pit and potentially add an underground component to the resource.
Table 2: Drillhole Intersections for entire Press Release
DDH ID
From (m)
To (m)
Width (m)
Au Finale (g/t)
Comment
PB-25-485
75.0
78.2
3.2
0.39
Corsac Fox Hanging Wall
and
310.9
313.7
2.8
1.55
Corsac Fox Hanging Wall
PB-25-487
54.0
74.2
20.2
0.26
Corsac Fox Hanging Wall
including
60.0
64.5
4.5
0.40
Corsac Fox Hanging Wall
and
88.2
88.9
0.7
1.58
Corsac Fox Hanging Wall
PB-25-489
83.9
85.4
1.5
4.82
Corsac Fox Hanging Wall
and
103.6
106.6
3.0
1.53
Corsac Fox Hanging Wall
and
135.0
137.4
2.4
2.17
Corsac Fox Hanging Wall
including
135.0
135.9
0.9
5.00
Corsac Fox Hanging Wall
and
147.3
148.5
1.2
4.15
Corsac Fox Hanging Wall
and
157.8
159.3
1.5
1.97
Corsac Fox Hanging Wall
and
352.0
362.0
10.0
0.28
Arctic Fox Footwall
PB-25-490
49.1
56.0
6.9
0.57
Corsac Fox Hanging Wall
and
104.5
113.6
9.1
11.99
Corsac Fox Hanging Wall
including
110.0
111.0
1.0
101.00
Corsac Fox Hanging Wall
PB-25-492
144.0
147.3
3.3
1.87
Corsac Fox Hanging Wall
including
144.8
145.3
0.5
4.84
Corsac Fox Hanging Wall
including
146.8
147.3
0.5
4.99
Corsac Fox Hanging Wall
PB-25-494
135.1
141.5
6.4
0.40
Corsac Fox Hanging Wall
and
149.6
151.1
1.5
6.54
Corsac Fox Hanging Wall
and
166.3
172.0
5.7
1.15
Corsac Fox Hanging Wall
and
195.0
201.0
6.0
1.15
Corsac Fox Hanging Wall
and
386.5
391.6
5.1
0.32
Corsac Fox Hanging Wall
and
487.7
498.9
11.2
0.81
Corsac Fox Hanging Wall
PB-25-497
182.0
183.0
1.0
1.53
Corsac Fox Hanging Wall
and
207.0
210.0
3.0
0.77
Corsac Fox Hanging Wall
and
228.4
231.0
2.6
0.67
Corsac Fox Hanging Wall
including
230.0
230.5
0.5
2.86
Corsac Fox Hanging Wall
and
503.2
513.5
10.3
1.12
Arctic Fox Footwall
including
507.2
510.5
3.3
2.67
Arctic Fox Footwall
PB-25-499
204.0
205.5
1.5
0.40
Corsac Fox Hanging Wall
PB-25-500
232.0
233.5
1.5
2.88
Corsac Fox Hanging Wall
and
244.0
259.5
15.5
0.94
Corsac Fox Hanging Wall
including
244.0
245.5
1.5
7.67
Corsac Fox Hanging Wall
and
285.5
287.7
2.2
7.11
Corsac Fox Hanging Wall
including
285.5
286.7
1.2
10.68
Corsac Fox Hanging Wall
and
296.7
300.6
3.9
0.56
Corsac Fox Hanging Wall
and
338.3
339.8
1.5
0.47
Corsac Fox Hanging Wall
and
355.2
374.3
19.1
0.57
Corsac Fox Hanging Wall
and
399.8
401.3
1.5
1.74
Corsac Fox Hanging Wall
and
441.2
442.6
1.4
0.72
Arctic Fox Footwall
and
527.5
529.0
1.5
1.41
Arctic Fox Footwall
PB-25-502
232.7
279.5
46.8
0.73
Corsac Fox Hanging Wall
including
270.0
279.5
9.5
1.86
Corsac Fox Hanging Wall
and
335.0
355.0
20.0
0.46
Corsac Fox Hanging Wall
including
335.0
336.0
1.0
3.02
Corsac Fox Hanging Wall
and
402.5
416.0
13.5
0.75
Corsac Fox Hanging Wall
and
442.5
453.0
10.5
0.41
Corsac Fox Hanging Wall
PB-25-504
6.7
25.5
18.8
1.83
Arctic Fox Footwall
including
12.4
23.0
10.6
3.02
Arctic Fox Footwall
and
64.0
66.0
2.0
1.64
Arctic Fox Footwall
and
81.5
83.8
2.3
0.50
Arctic Fox Footwall
and
94.5
159.5
65.0
1.75
Arctic Fox Footwall
including
101.6
119.0
17.4
3.92
Arctic Fox Footwall
including
130.7
133.0
2.3
4.64
Arctic Fox Footwall
including
146.3
147.3
1.0
7.81
Arctic Fox Footwall
PB-25-505
9.0
42.0
33.0
1.29
Arctic Fox Footwall
including
19.9
21.6
1.7
5.71
Arctic Fox Footwall
and
66.0
74.9
8.9
0.75
Arctic Fox Footwall
Grades have not been capped in the averaging and intervals are reported as drill thickness. True widths are estimated at 70% to 90% except for drill holes marked with “*” which were drilled down dip and parallel to mineralization with true widths at 40% to 60%. Intersections are determined using a 0.3 g/t Au cut-off and no more than 10 metres of consecutive dilution. If an intersection is 1 metre or less, dilution under 0.1 g/t Au may be used to determine a 2-metre intersection.
The Chibougamau Gold Camp The Chibougamau Gold Camp is rapidly emerging as one of the world’s most sought-after gold destinations with several complementary gold resources reaching viable scale. In recent years, these critical assets were divided amongst five different companies. Today, largely due to Northern Superior’s acquisitions and corporate transactions,[1] ownership has been streamlined, with only IAMGOLD and Northern Superior holding these assets. The proximity of these deposits to each other makes them ideally suited to feed a single mill, and their consolidation enhances their viability, thereby increasing their value.
Below is a table showing the resources of the camp having been formalized to date.
Note: see NI-43-101 information below in notes 2, 3, 4, and 5.
Qualified Person (“QP”) The technical content and drilling results contained in this news release have been prepared in accordance with National Instrument 43-101 Standards of Disclosure for Mineral Projects (“NI 43-101“) and have been reviewed and approved by Ms. Melanie Pichon, P.Geo., Senior Geologist for Northern Superior. Ms. Pichon is a QP under the NI 43-101 and is not considered independent.
Northern Superior adheres to strict protocols following the NI 43-101 best practices when conducting exploration works. Sampling and assay results are monitored with strict QAQC protocols. Drilled core is processed and assayed in Northern Superior’s facilities in Chapais, Quebec. Core samples (half core) are transported to Agat Laboratory in Val d’Or.Samples are analyzed by fire assay with a 50-gram charge with an Atomic Absorption (AA) finish. Samples returning assay values over 10.0 grams are re-assayed with a gravimetric finish. QAQC consists of 4% of blank material, certified standards and duplicates inserted in the assay sequences by Northern Superior.
Corporate Matters On July 28, 2025, the Company entered an agreement with CanaCom Group (“CanaCom“), pursuant to which CanaCom agreed to provide digital content, marketing, and media distribution services to the Company. Pursuant to the terms of the agreement, such marketing services are to be provided over a 12-month period, commencing on August 1, 2025, for a monthly fee of C$7,500, plus applicable taxes. CanaCom is a full-service marketing agency based in Toronto, Ontario. CanaCom provides digital marketing awareness via advertising through its fully owned platform theDeepDive.ca, which includes both video and written content coverage of Canadian small-cap companies. CanaCom operates as an arm’s length service provider to the Company and is owned by Mr. Jordan Lutz.
About Northern Superior Resources Inc. Northern Superior is a gold exploration company focused on the Chibougamau Camp in Québec, Canada. The Company has consolidated the largest land package in the region, with total land holdings currently exceeding 68,000 hectares. The main properties include Philibert, Hazeur (adjacent to Philibert), Lac Surprise, Chevrier, Croteau, Monster Lake East, and Monster Lake West. Northern Superior also owns 56% of ONGold Resources Ltd. (TSXV:ONAU)(OTCQX:ONGRF) which is advancing promising exploration assets in Northern Ontario and Manitoba, including the district scale TPK Project and Monument Bay; Agnico Eagle Mines Limited owns 15% of ONGold Resources Ltd.
The Philibert Project is located 9 km from IAMGOLD Corporation’s Nelligan[2] Gold project. Philibert hosts a maiden 43-101 inferred resource of 48.46 Mt at 1.10 g/t Au for 7.88 Mt at 1.10 g/t Au for 1,708,800 ounces Au and an indicated resource of 278,900 ounces Au.[3] Northern Superior holds a majority stake of 75% in the Philibert Project, with the remaining 25% owned by SOQUEM, and retains an option to acquire the full 100% ownership of the project. Chevrier hosts an inferred mineral resource of 15.7 Mt at 1.30 g/t Au for 652,000 ounces Au (underground and open pit) and an indicated mineral resource of 6.4 Mt at 1.26 g/t Au for 260,000 ounces Au.[4] Croteau hosts an inferred mineral resource of 11.6 Mt at 1.7 g/t Au for 640,000 ounces Au.[5] Lac Surprise hosts the Falcon Zone Discovery, interpreted to be the western strike extension of IAMGOLD Corporation’s Nelligan Gold project.
Northern Superior is a reporting issuer in British Columbia, Alberta, Ontario and Québec, and trades on the TSXV under the symbol SUP and the OTCQB Venture Market under the symbol NSUPF. For further information, please refer to the Company’s website at www.nsuperior.com or the Company’s profile on SEDAR+ at www.sedarplus.ca.
About SOQUEM SOQUEM, a subsidiary of Investissement Québec, is dedicated to promoting the exploration, discovery, and development of mining properties in Québec. SOQUEM also contributes to maintaining strong local economies. Proud partner and ambassador for the development of Québec’s mineral wealth, SOQUEM relies on innovation, research, and strategic minerals to be well-positioned for the future.
Northern Superior Resources Inc. on Behalf of the Board of Directors Simon Marcotte, CFA, President and Chief Executive Officer
Contact Information Katrina Damouni Director – Corporate Development Tel: +44 7795 128583 (Mobile/WhatsApp) info@nsuperior.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.
Cautionary Note Regarding Forward-Looking Information This news release contains “forward-looking information” within the meaning of the applicable Canadian securities legislation that is based on expectations, estimates, projections and interpretations as at the date of this news release. The information in this news release that is not a historical fact may be “forward-looking information”. Any statement that involves discussions with respect to predictions, expectations, interpretations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “interpreted”, “management’s view”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking information. This forward-looking information is based on reasonable assumptions and estimates of the management of Northern Superior, at the time it was made, involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the companies to be materially different from any future results, performance or achievements expressed or implied by such forward-looking information. Although the forward-looking information contained in this news release is based upon what management believes, or believed at the time, to be reasonable assumptions, the parties cannot assure shareholders and prospective purchasers of securities that actual results will be consistent with such forward-looking information, as there may be other factors that cause results not to be as anticipated, estimated or intended, and neither party nor any other person assumes responsibility for the accuracy and completeness of any such forward-looking information. Neither party undertakes, and assumes no obligation, to update or revise any such forward-looking statements or forward-looking information contained herein to reflect new events or circumstances, except as may be required by law.
[1] Including Northern Superior’s acquisitions of Genesis Metals Corp. and Royal Fox Gold Inc.
[2] “lAMGOLD Announces Significant Increase in Nelligan Ounces & Update of Global Mineral Reserves and Resources”;
IAMGOLD reports increase in mineral reserves and resources at existing assets, with increase in resources at Gosselin; IAMGOLD Corporation News Release dated February 15, 2024, October 23, 2024, and February 20, 2025. Note that the technical and scientific information disclosed from neighboring properties does not apply to any other properties of the area.
[3]Northern Superior announces 1,708,809 gold ounces in inferred category and 278,921 gold ounces in indicated category at 1.10 g/t in maiden NI 43-101 pit constrained resource estimate at Philibert; Northern Superior’s press release dated August 08, 2023.
[4] NI 43-101 Technical Report Mineral Resource Estimation for the Chevrier Main Deposit, Chevrier Project Chibougamau, Quebec, Canada, October 20, 2021, Prepared in accordance with NI 43-101 by Lions Gate Geological Consulting Inc. IOS Services Géoscientifiques Inc. for Northern Superior.
[5]Chalice Gold Mines Limited and Northern Superior Resources Inc. Technical Report on the Croteau Est Gold Project, Québec, September 2015, Prepared in accordance with NI 43-101 by Optiro Pty Ltd (“Optiro”) to Chalice Gold Mines Limited and Northern Superior.
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WINSTON-SALEM, NC / ACCESS Newswire / July 30, 2025 / Retail merchandising leader ImageWorks Display® has made it easier than ever to boost beer cave and heavy product sales with its Planniq Strong® high-capacity merchandising system. Planniq Strong delivers one of the fixture industry’s highest weight capacities with 2,000-pounds-per-four-foot-sections to help convenience and grocery retailers stock and sell beer, beverages and bulky products with confidence.
ImageWorks CEO Justin Raney said Planniq Strong fixtures were designed to maximize in-store sales of heavy product in a format previously unavailable to convenience and grocery store retailers. “Conventional convenience store shelves and fixtures were never designed to handle the heaviest merchandise,” said Raney. “Increasingly though, that’s what shoppers are seeking. They want more beverage options, they’re interested in seasonal merchandise displayed outdoors, and they want to save time by buying heavy merchandise like pet food or automotive supplies in a more convenient retail setting.”
“ImageWorks has removed that limitation with our Planniq Strong system,” Raney adds. “Planniq Strong opens up a range of new revenue opportunities for retailers seeking to maximize beer cave, seasonal and heavy product sales. The system is durable enough to add capacity outdoors while also making beer cave and other indoor merchandise more accessible to shoppers.”
Planniq Strong fixtures build upon the foundational structures established by the ImageWorks Display collection of Planniq center store fixtures. The Planniq Strong system’s clean design and sleek black finish integrate into any retail environment, including those with the ImageWorks Xulta line of back bar displays. Planniq Strong fixtures are available in stock in 60″ or 72″ heights, and your choice of 24″, 36″ or 48″ center-to-center fixture widths.
Like other Planniq center store displays, the Planniq Strong line features your choice of flat wire or sheet metal shelving. The system’s post-free design offers a clear line of site for enhanced product visibility and accessibility. Corner kits are available, as well as optional wire and flip headers.
Raney notes that ImageWorks Display continues to innovate in beer cave and heavy product merchandising, with several new products in late-stage development. Like its existing Planniq and Xulta lines, the new ImageWorks offerings are designed to deliver a total store solution to create an elevated, cohesive environment that attracts customers and increases sales.
Since 1996, ImageWorks Display® has been creating both in-stock and custom retail display solutions within the merchandising industry. Considered a “total store solution” provider with unique expertise and offerings for whole-store integration, ImageWorks Display is known for its high-quality materials, performance engineering, innovative designs, and end-to-end customer service – service that places the client at the center of decision-making.
Their customer-centric business philosophy, along with their top-quality display products, have earned ImageWorks Display the privilege of being in many small-business and large-chain convenience stores throughout the U.S. Their back bar Xulta Impact® and Xulta Classic® products are the standard-setting solutions within the display industry.
Their center store gondola solution line includes Planniq Tech®, Planniq Core®, Planniq Strong, Planniq Lock®, Planniq Bev®, and Planniq Queue™. Both the Xulta back bar and Planniq center store product lines maximize dynamic retail environments with elevated and cohesive designs, resulting in increased sales and improved shopper experiences. Another area in which ImageWorks excels is the practical application of product pusher technology. Their pushers are known in the industry as the ones that never break. Strong product pushers and strong pusher tactics combine to help clients increase both sales and profitability.
Many clients choose to co-create custom solutions with the ImageWorks Display engineering and design teams. Clients see ImageWorks Display as an extension of their own merchandising team. This design collaboration encourages innovation and creativity, while resulting in highly effective display solutions that stand the test of time.
ImageWorks Display offers premium quality fixtures for a range of retail environments, along with lifetime product support, best-in-class supply chain management, and robust client service for every client partnership it enters. Nothing is more important than enduring relationships with loyal clients. This dedication is at the core of what drives their success. And it’s also what assures the success of their highly valued clients.
Contact: Anne M. Berg, President Vyway® Market & Brand Strategy anne@vyway.com | 651-271-1111
Reflection Family Interventions and The Family Recovery Foundation Launch Groundbreaking 24-Week Family Recovery Curriculum
PHOENIX, AZ / ACCESS Newswire / July 29, 2025 / What should you do when a loved one refuses help for addiction or mental illness? For families caught in the chaos of crisis, the traditional answer-“wait until they hit bottom”-has caused more harm than healing.
Reflection Family Interventions, a national leader in family intervention services, is proud to announce a groundbreaking partnership with The Family Recovery Foundation, a nonprofit dedicated to restoring families affected by behavioral health disorders. At the heart of this collaboration is a first-of-its-kind, 24-week intervention-specific family recovery curriculum, designed by Reflection exclusively for families navigating a loved one’s refusal of care.
“The most important question families can ask isn’t just ‘why won’t they get help?’-it’s ‘what is making a life of dysfunction feel safer than a life of recovery?’” said Andrew Engbring, Founder of Reflection Family Interventions and longtime board member of The Family Recovery Foundation. “We help families answer that question, heal their role in the cycle, and guide their loved one into recovery-even when they’re saying no.”
A New Standard of Care for Families in Crisis For decades, families have been left behind in the behavioral health system. Interventionists often offer only 2-3 days of support. Treatment centers give families basic psychoeducation and suggest attending Al-Anon. That approach fails to address the complex dynamics, trauma, and codependency that keep families stuck.
Reflection Family Interventions is redefining what true family-centered recovery looks like.
One Arizona family came to Reflection after their adult daughter had refused treatment for her fentanyl addiction multiple times. The family was heartbroken, divided, and unsure if she would survive. “They had tried everything-pleading, negotiating, even accepting partial efforts just to keep the peace,” said Engbring. “They were emotionally drained and walking on eggshells.”
Through Reflection’s 24-week family recovery program, the family finally stopped rescuing and started healing. They completed the curriculum together, learned to set unified boundaries, and several family members even began their own recovery journeys.
Within hours of the intervention, their daughter entered treatment-and for the first time, the entire family began to heal. Today, they are sober, united, and thriving-filled with laughter, love, and genuine peace. Most remarkably, the daughter herself left Reflection a heartfelt 5-star review, thanking the very team that intervened.
“It’s rare for the person in crisis to praise the intervention process,” said Andrew Engbring, “but when the whole family commits to change, the outcome speaks for itself.”
The Old Model vs. The Reflection Model:
Traditional Model
Reflection’s New Standard
2-3 day intervention
6-12 months of guided recovery
“Wait for bottom”
Engage the whole system now
Generic advice
Customized family curriculum
Focus on the individual
Treat the family as the client
Surface-level support
Trauma-informed, long-term coaching
The 24-Week Curriculum: A Pathway to Real Change
The newly launched curriculum-available in partnership with The Family Recovery Foundation-equips families with education, structure, and emotional tools to:
Understand why a loved one resists treatment
Stop enabling, rescuing, and walking on eggshells
Set boundaries rooted in love, not fear
Begin their own healing journey
Rebuild and reintegrate their loved one into a healthier family system
“Families are not just affected by addiction and mental illness-they are deeply entangled in it,” said Shahar Engbring, Co-Founder and Director of Admissions at Reflection. “Our process transforms that entanglement into empowerment. When the family gets well, the entire system begins to change.”
This model also includes professional interventionists, in-home psychiatric stabilization, post-treatment reintegration planning, and access to free or low-cost virtual support groups, coaching, and education through the Foundation.
“This partnership brings depth and structure to our mission,” said Paul Alexander, Founder of The Family Recovery Foundation. “Reflection’s curriculum fills a longstanding gap in the recovery field-families now have a step-by-step pathway to healing, instead of being left in the dark.”
This Comprehensive Model Includes:
Nationwide addiction and mental health intervention services
24-week intervention-specific family curriculum
Six-month family coaching and reintegration support
Faith-informed, trauma-sensitive support groups and resources
In-home psychiatric stabilization and care coordination
Setting a New Industry Standard Reflection Family Interventions and The Family Recovery Foundation believe this collaboration represents a long-overdue shift in how the recovery field supports families. By focusing on education, structure, and long-term healing, they hope to inspire change throughout the intervention and treatment landscape.
“Families are not an afterthought,” said Shahar Engbring. “They are the key to sustainable recovery. We hope this model sets a new standard of care throughout the industry.”
Call to Action Families in crisis, treatment professionals, and community organizations can learn more or request confidential support by visiting:
To access free family resources and enroll in nonprofit-based services, visit: https://tfrfoundation.org/
About Reflection Family Interventions Reflection Family Interventions is a family-owned, trauma-informed intervention and coaching company offering nationwide support to families affected by addiction and mental health disorders. Their comprehensive model includes crisis intervention, long-term coaching, in-home stabilization, and post-treatment reintegration.
About The Family Recovery Foundation The Family Recovery Foundation is a 501(c)(3) nonprofit providing education, coaching, and community-based support to families impacted by addiction and mental illness. Its mission is to restore families through compassion, faith, and practical guidance.
For over three decades, Kelley Girl Charters has delivered unforgettable deep-sea fishing adventures along Florida’s Gulf Coast. Now, with upgrades, expanded services, and a new generation at the helm, this family-owned business is raising the bar for fishing charters in Panama City Beach.
With three generations of fishing passion driving the business forward, deep-sea fishing with Kelley Girl Charters continues to offer a memorable experience for anglers of all levels, from seasoned sportfishermen to families casting a line for the first time. Their services range from deep-sea and offshore trips to inshore and shark fishing excursions, all guided by a seasoned crew with a vast local knowledge.
At the heart of their operation are two spacious, upgraded boats: the Lady Kelley and the Kelley Girl. Each fishing vessel is U.S. Coast Guard inspected and built for both comfort and capability, featuring air-conditioned cabins, bunks, full-sized restrooms, and the capacity to host up to 20 passengers. Whether it’s a 4-hour introduction to trolling or a 12-hour offshore deep-sea challenge, Kelley Girl Charters ensures every deep-sea fishing trip is safe, smooth, and full of potential for a great catch.
Mark Kelley, a third-generation captain and spokesperson for the company, shared, “Fishing is more than just a business for us; it’s part of who we are. This company was built by my family, and every time we head out on the water, we carry that legacy with us. We are always looking to grow and improve the experience for our guests.”
A notable new chapter in the Kelley legacy includes Captain Carson Kelley, the newest generation to join the helm. Carson brings fresh energy and the same dedication to excellence that has defined Kelley Girl Charters since its beginning.
Fishing trip options are designed with flexibility in mind. Guests can choose between trolling for Spanish mackerel, bottom fishing for red snapper, or the adrenaline of shark fishing. For those wanting more than just a fishing trip, Kelley Girl Charters also offers local knowledge with their PCB Fishing experiences, showcasing Panama City Beach’s marine life and hidden fishing gems.
Visitors are encouraged to explore Kelley Girl’s extensive photo gallery on their website and follow their adventures on social media platforms like Facebook and Instagram. These channels reflect the heart of the company, shared stories, big catches, and memories made at sea.
“We’ve always believed that a great fishing trip isn’t just about what you catch, it’s about the laughs, the stories, and the time spent together out on the water,” added Mark Kelley. “It’s a privilege to share what our family loves with others and help create moments they’ll never forget.”
Kelley Girl Charters invites first-timers, returning families, or serious anglers to experience the best of Gulf Coast deep-sea fishing adventure with a family that’s been doing it right for over 30 years. For detailed trip information, availability, pricing, and booking, visit kelleygirlcharters.com.
VANCOUVER, BC / ACCESS Newswire / July 29, 2025 / CoTec Holdings Corp. (TSXV:CTH)(OTCQB:CTHCF) (“CoTec” or the “Company”) is pleased to announce that the Company’s CEO, Julian Treger, will host an investor update on Wednesday, July 30, 2025, at 7:00am PDT / 10:00am EDT. A Q&A period will follow the presentation.
Investors that want to attend the presentation may do so by clicking here to register.
About CoTec CoTec is a publicly traded investment issuer listed on the TSX Venture Exchange (“TSX-V”) and the OTCQB, and trades under the symbols CTH and CTHCF respectively. CoTec Holdings Corp. is a forward-thinking resource extraction company committed to revolutionizing the global metals and minerals industry through innovative, environmentally sustainable technologies and strategic asset acquisitions. With a mission to drive the sector toward a low-carbon future, CoTec employs a dual approach: investing in disruptive mineral extraction technologies that enhance efficiency and sustainability while applying these technologies to undervalued mining assets to unlock their full potential. By focusing on recycling, waste mining, and scalable solutions, the Company accelerates the production of critical minerals, shortens development timelines, and reduces environmental impact. CoTec’s strategic model delivers low capital requirements, rapid revenue generation, and high barriers to entry, positioning it as a leading mid-tier disruptor in the commodities sector.
For further information, please contact: Braam Jonker – (604) 992-5600
Forward-Looking Information Cautionary Statement Statements in this press release regarding the Company and its investments which are not historical facts are “forward-looking statements” that involve risks and uncertainties, including statements relating to management’s expectations with respect to its current and potential future investments and the benefits to the Company which may be implied from such statements. Since forward-looking statements address future events and conditions, by their very nature, they involve inherent risks and uncertainties. Actual results in each case could differ materially from those currently anticipated in such statements. For further details regarding risks and uncertainties facing the Company, please refer to “Risk Factors” in the Company’s filing statement dated April 6, 2022, a copy of which may be found under the Company’s SEDAR+ profile at www.sedarplus.ca.
Neither TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this news release.
Safety First Training Ltd., a leader in Workplace Health and Safety Training Services and a trusted partner to organizations across Canada for more than three decades, is pleased to announce its approval as a Patron Member of the League of Champions. This new affiliation marks a significant milestone for Safety First Training and highlights the company’s continued commitment to advancing health and safety standards throughout the Canadian workforce. Through sustained collaboration with industry leaders and organizations dedicated to health and safety excellence, Safety First Training will further enhance its leadership in promoting and delivering safety best practices to workplaces nationwide.
The League of Champions (LOC) functions as a unique, cross-sectoral organization whose mission is to inspire and influence leaders to commit, collaborate, and take action in support of improved health and safety culture. It is widely recognized throughout Canada for its advocacy, knowledge- sharing, and ability to drive meaningful cultural change in matters of workplace safety. Becoming a Patron Member positions Safety First Training alongside other esteemed leaders in the field, all of whom share a steadfast focus on proactive safety measures, continuous education, and real-world solutions rooted in experience. Safety First Training, under the guidance of Vice President of Business Development Kevin Mork, regards the partnership as a natural progression in the company’s unwavering mission to foster safety excellence at every organizational level.
Since its establishment in 1989, Safety First Training has worked diligently to deliver comprehensive health and safety training solutions to a broad range of clients, including Fortune 500 companies, small businesses, and government agencies. The company’s training programs cover a wide spectrum of workplace safety topics and fully comply with both CSA and OHSA standards. Over the years, Safety First Training has demonstrated a consistent ability to adapt to evolving industry regulations while maintaining the highest quality standards in all training offerings. Through a combination of onsite training, virtual learning options, and “Train the Trainer” programs, the company has enabled thousands of employers to realize tangible improvements in workplace health, risk management, and productivity.
Central to the philosophy at Safety First Training is the conviction that meaningful safety improvements begin with leadership engagement and extend to involve every member of a workplace community. The organization believes that safety guidelines and protocols must originate at the senior management level but only transform workplace culture when every individual on the front line assumes responsibility for their actions and outcomes. This approach resonates profoundly with the guiding principles of the League of Champions, whose vision—“Inspiring leaders at every level to be health and safety champions”—emphasizes the shared ownership necessary to cultivate a truly effective culture of safety. Safety First Training is proud to advance this vision both internally and among its client base, championing the notion that safety is more than compliance—it is a sustained pursuit of excellence, awareness, and accountability.
As a Patron Member of the League of Champions, Safety First Training will actively contribute to the LOC’s initiatives, including collaborative forums, awareness campaigns, and educational events that promote innovative approaches to workplace safety. This partnership will not only allow Safety First Training to remain at the forefront of safety leadership and industry change, but also deepen its access to the latest information, research, and thought leadership emerging from top professionals across a variety of sectors. The company’s team of Canadian Safety Professionals are excited to work with their peers through the LOC, sharing insights from real-world challenges faced by diverse workplaces and developing best practices that reflect current needs and future trends.
The recognition of Patron Member status is a testament to Safety First Training’s decades-long record of client trust, quality service, and measurable outcomes. Thousands of organizations have relied on Safety First Training to deliver employee instruction designed to minimize workplace hazards and support long-term organizational resilience. With every engagement, Safety First Training continues to guarantee its clients the highest caliber of service and an uncompromising approach to protecting worker health, reducing incidents, and supporting a positive safety culture. The company values the relationships it has built with clients throughout Canada and is immensely proud to share in the collective responsibility of advancing safety outcomes for all.
Looking ahead, Safety First Training will participate in upcoming League of Champions activities designed to celebrate and recognize organizational safety achievements. The LOC has announced plans to present a team jersey to Safety First Training, symbolizing unity and collective responsibility among all members, and a special event will be scheduled to commemorate this occasion with Safety First Training’s staff. Such initiatives reinforce the shared purpose of LOC members and exemplify the collaborative spirit necessary for sustained progress.
As Safety First Training Ltd. enters this new chapter as a Patron Member of the League of Champions, the company reaffirms its ongoing promise to deliver industry-leading safety training, support the development of healthier and safer workplaces, and make a positive, lasting impact across organizational cultures. The entire Safety First Training team appreciates the trust placed in them by clients, partners, and now, the League of Champions. With renewed enthusiasm, Safety First Training looks forward to shaping the future of workplace health and safety in Canada—one partnership, one program, and one workplace at a time.
With major retail builds for brands like Boot Barn, Maxi Cosi and Red Bull, Tinker Tin is rewriting the rules of retail manufacturing and combining scale, storytelling, and design precision
SAN DIEGO, CA / ACCESS Newswire / July 29, 2025 / As global supply chains face renewed volatility from shifting tariffs, freight bottlenecks, and rising overseas labor costs, a new wave of manufacturers is turning onshore. Tinker Tin, a San Diego-based manufacturing and design firm, is already there. Leading the charge, Tinker Tin is proving that onshore production isn’t just possible, it’s profitable, scalable, and offering legacy brands new-found control over in-store customer experience.
When Tinker Tin co-founder and VP of Design Jaime Holm first entered the manufacturing space, it wasn’t as an engineer or supply chain executive, it was as a creative with a vision. With no formal training in industrial design, Holm’s background in brand storytelling and experiential marketing gave her the one thing the industry was missing: imagination.
This year, the zero-debt company hit the 20 million mark in revenue and has its sights set on breaking 30M before the end of the year. Their dedication to ingenuity and zero-debt growth has kept Tinker Tin nimble and flexible.
Among their strategic pivots was bringing Tinker Tin onshore in 2020. As the Pacific Ocean turned into a parking lot of stalled cargo ships, they pivoted fast, shifting their operations onshore to better manage production costs, timelines, and oversight. Today, Tinker Tin operates over 500,000 square feet of manufacturing space across San Diego and Mexico.
Bringing production onshore, Tinker Tin began to grow exponentially as they differentiated from slower, less adaptable competitors stuck in the strings of overseas trade. At this time, the company also brought in Holm’s brother as CEO. Matt Hannula brings a precision mindset and a technical background, and has helped the growing manufacturer scale exponentially.
Tinker Tin worker running panels at the Mexico manufacturing plant
“Material costs and shipping are always moving targets,” says Hannula. “But speed, quality control, and agility are things our team can now guarantee.” While global brands still scramble to resolve overseas delays and tariff complications, Tinker Tin is designing, prototyping, and shipping from right next door.
Their hybrid approach merges the detail of boutique design studios with the operational capacity of major suppliers. In an industry still reliant on international freight and fragmented vendors, Tinker Tin’s onshore operations offer faster timelines, real-time quality control, and dramatically fewer points of failure.
“We believe manufacturing should be just as brand-aligned as marketing,” said Holm, who was recently featured in Entrepreneur Magazine for her unconventional path from retail assistant to VP of Design. “We do a lot more than just build fixtures, we translate values into physical space. And we do it at scale.”
Together, the siblings lead a multidisciplinary team that spans engineering, prototyping, project management, and production. This end-to-end approach to manufacturing allows Tinker Tin to manage projects from sketch to store.
Their portfolio includes full-store buildouts, modular displays, and custom installations for legacy brands such as Boot Barn, Red Bull and more.
A modular display and bar for Red Bull with magnetic signage, ambient lighting, and storage.
While the results are clean and cohesive, the process behind them is deeply technical. Tinker Tin operates under lean manufacturing principles like cutting waste, reducing excess, and ensuring that every unit aligns with the client’s aesthetic, budget, and retail goals. Whether it’s a flagship buildout or a high-volume product rollout, the team remains rooted in one philosophy: beauty at scale.
Tinker Tin designed and manufactures Boot Barn stores across all states in the US, including Alaska.
Even with projects across North America, Tinker Tin is deeply rooted in the community. This summer, they led the redesign and construction of The CHOC Children’s Hospital Teen Room in Orange County made possible by the generosity of Jim and Gretchen Conroy. While many hospitals have a cold, sterile feel to them, the new teen room is anything but boring. Sporting a foosball table, leather couches, and arcade style basketball, the space feels like a truly teen friendly hang-out spot.
For Holm and Hannula, it’s not about changing how things are built, it’s about changing what’s possible when design, manufacturing, and mission align onshore. As more legacy brands seek relevance in a changing economy, Tinker Tin offers something rare: a partner that can scale, innovate, and stay deeply personal all at once.
NEW YORK, NY / ACCESS Newswire / July 29, 2025 / In today’s fashion economy, style alone isn’t enough. Gen X and Millennial consumers are driving a shift that goes far deeper than seasonal trends. They want to know not just what they’re wearing-but who made it, how it was made, and whether it reflects the values they live by. That means ethical sourcing, verified materials, and transparency from origin to outlet. That means for brands, vague sustainability slogans and unverifiable claims no longer cut it.
SMX (Security Matters) (NASDAQ:SMX), a leader in converting physical items into secure digital records for circular economy applications, is capitalizing, by quietly transforming fashion’s entire supply chain infrastructure with one mission: to make every item of clothing traceable, provable, and tamper-proof-starting at the molecular level.
The SMX Approach to Authenticating Fashion’s Supply Chain
The truth is, fashion’s supply chains were never designed for transparency. Decades of fragmented sourcing, outsourced production, and superficial certification programs left even the most well-meaning brands struggling to validate their claims. While tools like RFID tags helped track inventory, they offered little in the way of material authentication or provenance protection. RFID is external. It can be peeled off, copied, or lost. It’s useful for managing warehouses-not for proving a brand’s sustainability story.
SMX offers something different. Its patented chemical-based markers are embedded directly into raw materials-organic cotton, vegan leather, dyes, metals, and more. These invisible fingerprints are paired with a digital twin, creating a permanent, tamper-proof record of a product’s lifecycle. Every step-from material sourcing to production, distribution, resale, and even recycling-is logged and time-stamped. The result is a fully authenticated supply chain where nothing slips through the cracks.
For brands, it’s a game-changer. With SMX, they can prove exactly where an item came from, how it was made, and that it hasn’t been tampered with. This forensic-level traceability isn’t just about compliance. It’s about control-and about building trust with a new generation of buyers who are tired of greenwashing and hungry for receipts.
Why Gen X and Millennials Are Driving the Shift
According to multiple consumer studies, more than 70% of Millennials say a brand’s sustainability practices influence their buying decisions. Gen X isn’t far behind. These consumers aren’t just socially aware-they’re digitally fluent. They know how to scan QR codes, follow supply chain maps, and demand transparency before swiping their credit cards. In short, they expect proof.
SMX meets that expectation head-on. With its ability to track and verify materials throughout the entire product lifecycle, SMX is enabling brands to show-not just say-that their goods are ethically and sustainably produced. That’s the difference between marketing and measurable action.
And let’s not forget what’s happening in government. The EU’s Green Deal, along with legislation like California’s Responsible Textile Recovery Act, is cracking down on false sustainability claims and requiring more detailed environmental disclosures. SMX gives brands a built-in advantage in meeting these new rules, with immutable digital proof embedded in every product.
Brands also recognize that SMX doesn’t just help them comply-it protects them. Counterfeit goods cost the global fashion industry over $500 billion annually. SMX’s embedded molecular markers act as a shield, verifying authenticity in real-time and safeguarding brand equity. Whether it’s a luxury handbag or a recycled denim jacket, brands can now defend their products-and their reputations-at the molecular level.
Where Sustainability and Security Converge
What makes SMX especially powerful is how it links traceability to value. The company’s Plastic Cycle Token (PCT) initiative is a bold example of that. It rewards verified circular behavior-recycling, ethical sourcing, reuse-with a digital asset that represents tangible, provable impact. In other words, sustainability isn’t just good for the planet. It becomes part of a brand’s financial strategy.
This dual benefit-security plus ESG compliance-isn’t lost on investors, either. As sustainability becomes a major factor in long-term value creation, SMX offers a unique position: it’s not just helping companies tell their sustainability story-it’s helping them audit it, verify it, and build entire ecosystems around it.
And because SMX works across industries-fashion, packaging, electronics, automotive-brands that use it in one vertical often discover efficiencies and insights that ripple throughout their operations. It’s the kind of scalable tech infrastructure that pays dividends well beyond its point of installation.
The New Standard of Authenticity
The world has entered a new chapter in fashion. And Gen X and Millennial consumers aren’t waiting for brands to catch up-they’re shifting their spending now. They want the full story. They want accountability. And they want proof. SMX gives brands the tools to meet that demand, not just with words, but with molecularly verifiable action.
This isn’t just a compliance tool-it’s a trust engine. It’s a brand protection system built for the realities of modern commerce. Put simply, SMX turns transparency into a competitive advantage, empowering companies to prove what others only claim. And at a time when authenticity is the new luxury, there is no compromise.
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.
New offering provides brands with deeper insights, greater cultural fluency and future-ready planning tools.
NEW YORK CITY, NY / ACCESS Newswire / July 29, 2025 / Target 10, the leading LGBTQ+ marketing agency and consultancy, has launched T10 Insights, a new research and strategy offering designed to help brands engage queer consumers with cultural fluency, dimensional understanding, and strategic depth.
As marketing teams begin brand planning for 2026, the demand for authentic, forward-looking consumer insights has never been greater. LGBTQ+ audiences are reshaping the cultural and commercial landscape across nearly every category-from healthcare to CPG to entertainment and beyond. T10 Insights helps brands unlock this potential through a human-centered approach to LGBTQ+ consumer research, trend analysis, and cultural intelligence.
“T10 Insights is a natural evolution of what we’ve long delivered to our clients,” said Matt Tumminello, Founder and President of Target 10. “We’re formalizing a practice that already powers award-winning work and gives our partners a sharper read on culture, consumers, and growth opportunities at a time when the stakes, and expectations, have never been higher.”
What T10 Insights Offers
With a tailored mix of research, cultural insight, and strategic planning, T10 Insights equips clients to:
Conduct custom qualitative and quantitative research into LGBTQ+ identity, behavior, and experience
Surface cultural shifts and micro-movements through trend analysis and social listening
Identify whitespace and audience gaps through competitive audits
Translate insight into action at important junctures including brand strategy, positioning, campaign work, product innovation, and brand safety
A Human-Centered Approach to Cultural Intelligence
LGBTQ+ individuals now comprise 9.3% of U.S. adults and over 1 in 4 Gen Z adults-one of the fastest-growing segments with measurable influence and heightened brand loyalty when engaged. But the impact of inclusive messaging extends far beyond LGBTQ+ consumers. When brands speak with care and respect to queer people, they also connect with millions of additional consumers who respond strongly to LGBTQ+ inclusion in brand marketing- the friends and families of LGBTQ+ people and LGBTQ+ allies.
That ripple effect is why T10 Insights emphasizes not just audience understanding, but cultural relevance at scale, and an approach that is grounded in community-not just data. Clients don’t just receive findings; they gain meaning. Insights are synthesized through 25 years of LGBTQ+ expertise and translated into concrete brand action that can be integrated across marketing functions and scaled in step with broader marketing plans.
“Our edge isn’t just research-it’s resonance,” said Bob Friedman, Director of Strategy at Target 10. “We help brands see the full picture, read between the lines, and grow with opportunities that might otherwise be missed.”
Validated by Results, Rooted in Real Life
Target 10’s insight work has powered culturally fluent brand campaigns and innovation across pharma, beauty, personal care, sexual health and wellness, CPG, entertainment, food & beverage and more. From uncovering new LGBTQ+ audiences for brands like Trojan and Tylenol PM to shaping inclusive messaging and concept testing for weight loss, cancer, and HIV treatment brands, the work has led to recognition from the Association of National Advertisers, PRNews, Effie Awards, Shorty Awards, Anthem Awards and more.
It also informs the agency’s thought leadership and presence on industry stages-appearing in Forbes, TIME, Adweek, GLAAD, NBC News, Morning Consult, BuzzFeed, and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), among others.
What’s Next Starts With Understanding
T10 Insights reflects Target 10’s commitment to being two steps ahead-by listening closely, learning continuously, and exploring the full diversity of LGBTQ+ life and experiences.
As the marketplace evolves and competition for growth segments increases, brands with sharp insights into how queer consumers live, work and play will not only build stronger connections to those audiences, but long-term cultural relevance with all consumers in today’s world.
Explore T10 Insights and our full range of LGBTQ+ marketing and research services at https://target-10.com/our-services.
About Target 10
Target 10 is the leading LGBTQ+ marketing agency and consultancy, proudly serving some of the world’s largest brands and mission-driven organizations for over two decades. The agency specializes in research, strategy, creative, and content that authentically engages queer audiences and drives cultural relevance for its clients across a range of sectors, including CPG, healthcare, entertainment, and personal care.
